The Lowdown

Out with the Old

We hope 2017 is being kind to you so far. In (great) anticipation of next month’s start to Daylight Saving Time, Source is having a spring clean.

Putting A Spring In Our Step

Since moving to our current offices in 2014, we’ve seen an influx of new clients and exciting projects. Many of these include packaging and photography, and with these types of projects come prototypes, props and equipment. Over time it all adds up!

Source Design Spring Clean

So today we’re being ruthless; several bags for the recycling heap, and a bit of vacuuming later, and we’re ready for the year ahead. As a bonus, we’re no longer surrounded by boxes and boxes of old samples and unnecessary clutter…

Bring it on!

< read more >

7th February '17

opinion source virtual reality

Virtually Reality

2016 was the year virtual reality became, well, a reality. You might have seen people wearing these oversized headsets, a futuristic gateway to a digital world that leaves you looking like a muppet to onlookers.

For the uninitiated, virtual reality headsets allow you to see a virtual world all around you, such as a completely immersive video game, or a 360° video. The current competitors for the headset crown are the HTC Vive, the Oculus Rift, and Playstation VR, all now complete with hand controllers for greater interactivity in the digital space.

Not just a toy

Our Technical Director Gareth is a long time advocate for virtual reality, and picked his Rift up on launch day. He’s since brought it to the office, and everyone has had a turn peering from the tops of digital buildings and dodging pixelated bullets. But can virtual reality make good on it’s promise of offering more than just escapism?

We think so. Developers have already released multiple artistic tools, such as Google’s Tilt Brush and Oculus Medium. These fully immersive drawing packages allow even the uninitiated to jump in and create fantastic sculptures from thin air.

Virtual reality is also delivering on the promise of telepresence, the ability for a user’s image to be transported anywhere in the world to interact with others – as if they were actually in the room with them.

What’s next for VR?

Microsoft has already taken steps into the related field of Augmented Reality, layering virtual elements (such as 3D models and images) on to the real world, with their in-development Microsoft HoloLens. But for technology to really make an impact, prices will need to drop and ease of use will inevitably improve.

A connected virtual world used to be the stuff of science fiction. How many films and shows and have you seen where the protagonist uses a pair of sci-fi goggles to access some futuristic Internet, where Amazon has a doorway your virtual avatar can walk through and browse?

The upcoming Spielberg film Ready Player One takes place in both the real world, and virtual world of the ‘Oasis’, a massive digital world where ‘real’ estate costs as much as any actual plot of land. The most popular website domain names are vied for in bidding wars reaching in to the millions of pounds.

Perhaps the virtual web will be the next step, after all.

VR as a tool

Let’s think about the applications for virtual reality – is it really that useful? There’s no denying, traditional inputs such as mouse and keyboard aren’t going anywhere. But VR opens the door to a new kind of workspace – the space that’s all around you.

Architects are already using VR to visualise large spaces that previously could only be imagined from a two-dimensional representation on a computer screen. Experts in medical, industrial and scientific sectors are using VR to train, and to explore information in new ways – imagine a surgeon being able to practice his or her skills in a variety of situations, all in a completely controlled setting. Astronomers can explore space and gain new insight, and professionals in industrial design – such as the automotive industry – can see the finished product, without the need to create expensive prototypes.

For more on the unique opportunities in interactivity that VR has to offer, read this excellent article on VR UX design over at

< read more >

31st January '17

charity source

Charity competition a winner at Source

A leading Shropshire design agency came up with a novel idea to celebrate 25 years in business with an interactive online competition, not only raising money for a county charity but also raising awareness of their clients’ products and services. An off the wall donation from Sally Tringham (left) of Source, to Sarah Johnson, of Hope House Source of Shrewsbury...

< read more >

21st September '16

celebrate source team

Shropshire creative agency celebrates 25 years in business

A Shropshire creative agency launched by a young woman with just one client – and now boasting an impressive list – is celebrating its 25th successful year in business. Managing director of Shrewsbury-based Source, Sally Tringham, who is a qualified graphic designer, took the decision to become self employed in 1991, with Classic Furniture of Newport as her only client....

< read more >

Marketing in the era of Pokémon Go

By now, you’ve likely been exposed to Pokémon Go in one form or another - whether you’ve seen gaggles of kids (or adults) gathered around trying to catch a Pikachu, or if you yourself have felt the call to catch 'em all! For the uninitiated, the game allows you to walk around in your local area, be that a city...

< read more >

Bang! On….. with a shooting industry award for best website 2016

Source are delighted to announce that Boxall & Edmiston gunmakers have been recognised by the UK’s shooting industry and awarded the ‘best website 2016’. The prestigious Shooting Industry Awards are held annually by Time inc. and took place this year at the Mercure Brandon Hall Hotel and Spa, Warwickshire where the Boxall & Edmiston website scooped the prize based on...

< read more >

6th April '16


Source Sponsor a high flyer

Source are pleased to announce their sponsorship of Wing Cadet Warrant Officer Hope Millar (pictured today with Honorary Group Captain Carol Vorderman RAFVR(T)) for part of her fourth coming trip to Canada as part of the International Air Cadet Exchange (IACE) program which links the Air Cadets with the world. For 15 days every July and August students are exchanged...

< read more >

14th March '16


Why Source is a full-service agency

In recent days, we’ve seen a trend of businesses large and small utilising the services of several design / web agencies / freelancers to fulfill their marketing and design needs. One can understand the appeal. Shopping around is a good way to make sure you get what you want, and lets you see a range of competing prices, right? Whilst...

< read more >

10th March '16


Arabic Translation for Deraya Insurance Website

Our client Deraya, an insurance provider based in Egypt, returned to Source after the design and programming of their WordPress website for full Arabic translation. The translation of any complete website is always a comprehensive process, to say the least. Every line of text required a counterpart for each foreign language - and not only the text content of a...

< read more >