The Lowdown

Local SEO Starts Here: Why You Should Be Using Google My Business

The rules of search engine optimisation are continuing to evolve. So it is important that you are ahead of the game. With thousands of search terms typed into Google every minute, it can be difficult to stand out.

From metadata and descriptions to keywords and Adwords, there is a lot to focus on. That is where expert advice may be required. However, as a business, there are a few simple steps that you can take to help with your SEO.

In your local area, there are customers who need your services. Google recognises this demand and sees the value in trying to give the best results for any local enquires. This is where Google My Business comes in.

By setting up your Google My Business page you are giving them the most up-to-date information. Whether it is a website link, food menu, or opening hours, Google will have the correct details. But moreover, they will be able to share this with your target audience.

Here Are 5 Great Reasons Why You Should Update Google My Business

1. Your Customers Will Love It

One of the most popular features of Google My Business is displaying your opening hours. If you are a restaurant or a shop, then make sure you are telling people when you are available. This is a simple thing that will have a positive impact on how a customer views you. How else are they going to find this information? If your details aren’t displayed immediately after a search enquiry, it’s likely a customer will look for alternatives.

2. Insights Let You See What Is Going On

The Google My Business dashboard features some great analytic data. It will show you how many people are clicking through to your website. As well as how many people are using the ‘Request Directions’ feature. It shows you if you are being found through search terms or direct links. And even how many people are calling you. All of which is useful for seeing how your customers interact with you.

3. Customer Will Trust You

A key feature of Google My Business is the Reviews section. According to Search Engine Land, “88% of customers say they trust online reviews as much as personal recommendations”. The more positive reviews you gain, the more an audience will trust you. Just make sure they aren’t fake reviews.

4. Integrated Maps

Are people often asking you for directions? Google My Business might have the solution. More people are using their smartphone as a satnav. So having your business optimised on Google Maps will save time and energy. With the tap of a button, customers will have real-time directions, including live travel times.

5. It Is Free

Setting up a Google My Business page will cost you nothing. Whether you are a local restaurant on the high street or a global supplier of manufactured products, your Google My Business page will give you the chance to keep your audience up-to-date directly where people are searching for you. And that could have a very positive impact indeed.

If you would like to find out more information about how Source can help with SEO, contact our digital marketing experts today.

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12th October '17

careers source team

Kit celebrates 10 years at Source

When Kit joined Source back in 2007 as a part-time Flash Developer, he would never have guessed that it would lead to a career as a web developer. He was fresh-faced and straight out of university, with a keen desire to expand his knowledge and gain experience in the workplace.

Kit Web Developer

A Web Developer’s Learning Is Never Over

Over time, Kit has expanded his repertoire of development skills to include HTML, CSS, PHP, JavaScript, content management packages such as WordPress, and software such as Photoshop, Illustrator and InDesign. But that hasn’t dulled his desire to keep learning.

“I’m proud to have been at Source for so long, and look forward to continue improving our offering to clients in the years to come,” Kit says, “and if I can broaden my own skills at the same time, all the better! In the last 10 years, I’ve learned to drive, bought two houses and married the love of my life. Source has been my employer through it all.”

Here at Source, we understand that the technology and skills involved in web development will continue to evolve; a web developer’s learning is never over…

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2nd October '17

advice adwords

It’s Clear; Don’t Design Your AdWords Bidding Around Competitors

When using Google AdWords to promote your business, it’s important to keep an eye out for new ways to refine your campaign. Whether it’s devising compelling ad copy or targeting new, topical keywords, ensuring your ads are relevant to the user’s query is essential. But what should you do when it comes to your competitors? Especially if they’re well-known in...

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14th August '17

charity shrewsbury source

The Coracle World Championships?! Whatever Floats Your Boat

Yes, that’s right. Just three months after the last event, Source are at it again; banding together and raising money for another worthy cause. This time, the event takes place on the banks of – or should we say “in” (probably!) – the River Severn. Once again, we’re delighted to be taking part in the Macmillan Coracle World Championships. What...

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1st August '17

internet law security

Digital Economy Act: 2017 Updates

We are half way through 2017, yet this year has already proven a rambunctious time for digital lawmakers! In the UK, discussion has been rife over recent changes in Internet law. The Investigatory Powers Act, which controversially allows our secret services to snoop on and record Internet habits, came into being earlier in the year. Against the advice of… well,...

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26th July '17

awards event

Source At The Shropshire Business Awards 2017

Suited and booted in our finest clothes, several members of the Source team recently headed over to the Telford International Centre to attend this year’s Shropshire Business Awards. The awards ceremony is a firm favourite of ours and, as usual, a great night was had by all. We enjoyed a fun-filled evening to honour the numerous successful Shropshire-based businesses. Many...

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10th May '17

mobile opinion website

The Importance of Mobile-Friendly Design

Mobile optimisation sounds simple on paper. It is making your website, application, or digital advertising work properly on a smaller screen (like a smartphone) by altering its layout. Mobile optimisation is becoming a very important aspect of design and digital marketing. Here we have outlined a few points you need to consider. Responsive Design Is The Future Of Design When designing...

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