The Lowdown

GDPR & The Future Of Data Protection

After years of preparation and debate, the European Union passed the General Data Protection Regulation (GDPR) in April 2016. Despite the UK’s decision to leave the EU, GDPR is one of the many regulations that we will continue to enforce. As of the 25th May 2018, new data handling rules will apply.

What Is GDPR?

In a nutshell, GDPR is an updated version of the Data Protection Act 1998. The core principles remain the same, so most businesses should already be largely compliant. That being said, many things have changed over the last 20 years, but the laws that protect our personal data haven’t changed with them. Until now…

For many individuals, their personal data has been shared far and wide. Mainly as a result of technology. There have been laws that protect our data, but it has become too easy in recent years to abuse our information.

Do you know which businesses have access to your personal information? The answer is likely no. But that is about to change.

What Impact Will GDPR Have On Me?

As a consumer, GDPR is going to be a great thing. Your personal information should be personal again and you will have control of it.

For example, if you buy something online there shouldn’t be any confusing marketing questions. Sign-up forms and requests to use your data need to be crystal clear. No longer will you see preselected tick boxes. Ideally, you will be taken to a different page and asked if you would like to opt-in to any marketing. And that is the important bit, opting-in.

As an individual, you will also have the right to request access to your data. After the 25th May 2018, you can ask to see what data a business stores on you. That business must be able to fulfil this request quickly, easily and free of charge. And if they can’t, then they can expect an investigation or possible fine.

And here’s the good bit. If you aren’t happy with the data they have, you can request for it to corrected or be destroyed. No ifs and buts. It has to be deleted* and never used again. The power is in your hands.

What Impact Will GDPR Have On My Business?

As a business, you will need to be transparent and cooperate with the regulations, or face hefty fines. If you haven’t already started to consider the impact of GDPR, then you should do it now.

If you are a business that processes personal data and shares it with other companies, then you will likely have a big task. If you haven’t already, we would advise speaking to a GDPR specialist. They will be able to support you throughout the process.

If you are a small business with minimal amounts of data, things might be a little simpler. However, you must make sure you have got the correct processes and policies in place to adhere to the new rules. There are lots of great websites offering advice and support, such as The GDPR Checklist.

Firstly, figure out what personal data you hold. You will soon be able to see the potential impact of GDPR. Whatever you do, do not ignore it. If you have any concerns or questions you could always speak to us and we will do our best to point you in the right direction.

The GDPR Catch 22

Whilst the initial thought of GDPR might be daunting, it is a positive thing. Times have changed, and the way we use personal data needs to improve. Customers will approve if you adhere to the new rules and don’t abuse their personal information. So don’t delay. Take action today and ensure you are GDPR compliant by the 25th May 2018.

Remember, even if they are an existing client or customer you will need their consent. If you don’t have it by the deadline then you won’t be able to process their data, and that includes deleting it. In that situation, it will be illegal for you to hold it, or get rid of it, a real catch 22.

*The only exception is transaction data. This has to be held for a minimum time period.

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There Is A New Social Media In Town, But What Is Vero?

The latest social media trend isn’t new at all. In fact, it has been around for three years. So what has changed? And why is there a sudden increase of (mainly) Instagram users logging in to Vero?

Social Media Without Adverts & Algorithms

According to their website, “Vero is a relationship-first social network, focused on providing users with a unique platform to share content and interact with others, by mirroring real-world relationships in an online setting.” Sound familiar? Well, yes.

The basics of Vero are the same on Facebook and Instagram. You create a profile, connect with friends, share and engage with content and like/follow your favourite things. But, Vero is making some big claims that could be the reason for the sudden increase in users.

Mo Money Mo Problems

The first big difference is no adverts. Vero claims that it will not mine your personal data to create targeted adverts. Again, in their words, “Unlike most of our competitors, Vero’s business model isn’t based on serving advertisements. ”

This is a big deal. Individual users get frustrated with Instagram’s ‘sponsored’ posts. And Facebook’s constant snooping on our online activity has always been unsettling. But if there aren’t any adverts, how is Vero going to make money?

In time, they have said that they will charge users for access. Yep, you will have to pay a fee to have an account with them. Whilst Vero has been open about this from the start, it does make you wonder whether the buzz will continue once they ask for your bank details. Also, it feels a bit like a members only club, which could turn people off. Especially businesses.

Instead of adverts across the platform, it is likely that users will see sponsored content. This will be based on the things you do on the app, but they might be more relevant than paid adverts. I guess time will tell.

Chronological Disorder

Another big factor in Vero’s appeal is their commitment to keeping order. Instagram made a bold decision to base your timeline on a new algorithm. Over time, this change has seen a backlash from users.

Influencers and artists on Instagram claim that the new timeline structure has limited their reach. It almost feels like Instagram wants users to spend money in order to reach more people…

Vero has confirmed that it will keep things structured by not introducing any algorithms. They have said, “We don’t curate it [The Feed], manipulate it, insert advertising in it, or hold back posts. You see what has been shared with you, when it’s been shared with you.” Again, another big thumbs up for some people.

Is Vero Really The New Facebook?

Social media has a huge impact on our everyday lives. We can’t imagine a world without it, and we rely on it far more than we would ever admit. But the channels we currently use have been adapted and optimised over the last decade. We are happy with the way they work, and for the most part, many of us still love using Facebook and Instagram.

It’s great to see a new(ish) app making waves in the market, but I refuse to believe that user habits will change. It’s not the first time we’ve seen this happen. And if you think Facebook will sit by and let Vero replace them, then you are very much mistaken.

There might be a few loyal Vero users in time. A younger audience might adopt the platform, but for now, it looks like another flash in the pan. And that is the truth.

If you are looking for a helping hand when it comes to social media, feel free to get in touch with our digital marketing experts today.

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Source Recognised As A Recommended Agency

Source is delighted to announce that we have been recognised as a Recommended Agency on The Drum. The Recommended Agency Register The RAR is an initiative designed to connect businesses with experts in the digital and creative sector. In order to become a recommended agency, our clients independently rated our expertise across a range of criteria. The ratings include strategic...

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25 Days Of Christmas Charity Game

Every day in the countdown to Christmas Source will be giving you the chance to win one of our daily star prizes kindly donated by our awesome clients in our 25 Days of Chrismas Charity Game. Help us to celebrate the festive season and join in the fun. For every person that plays, Source will make a donation to Severn Hospice....

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Kit celebrates 10 years at Source

When Kit joined Source back in 2007 as a part-time Flash Developer, he would never have guessed that it would lead to a career as a web developer. He was fresh-faced and straight out of university, with a keen desire to expand his knowledge and gain experience in the workplace. A Web Developer's Learning Is Never Over Over time, Kit...

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