The Lowdown

14th June '17

case study social media

Look, We Promise Social Media Really Does Work: A Case Study

Regular readers and our social media followers will be aware that Source took part in Shrewsbury’s Race For Life this month. Not only did we run the entire 5K (with some of us beating our personal bests), but we also managed to raise a staggering amount of money.

At the time of writing, the total stands at a whopping £1,057.50. We are so grateful to everyone who sponsored us. Your support made all the blood, sweat and tears completely worth it!

We Use Social Media, And You Should Too!

It has to be said, a fair amount of that sum is down to spreading the word on social media. I know – we are banging on again about how social media is such a powerful tool – but we’re only saying it because it’s true. We know that people out there are still fairly dubious about the whole topic. But let’s take the Race For Life event as an example and have a deeper look…

Regular updates on Source’s internal “goings-on” are posted via our Facebook, Twitter and Instagram channels. In preparation for the race and to spread the word about our involvement, we published a post entitled ‘Source Raising Money For Cancer Research UK In Race For Life’. We used this as an opportunity to link to our respective fundraising pages and asked for people to donate to a worthy cause.

The post was shared on our social media channels with a picture of smiling, happy faces, courtesy of Sally, Kirsty and Paula. Direct mentions of the official Race For Life and Cancer Research UK social media accounts (to ensure they would receive notifications about our post) and relevant hashtags were used to reach a larger audience. The engagement we achieved from these posts was as follows:

Facebook

  • 14 likes
  • 1 share
  • 801 people reached

Twitter

  • 2 retweets
  • 3 likes
  • 683 impressions

Instagram

  • 14 likes
  • 1 comment

The post was published on our website and pushed out across social media on 18th May and, at the time of writing, it has generated a total of 68 pageviews, 51 of those being unique visits and 53 of them being from a social media channel. The average time spent on the page is over 5 minutes and the bounce rate is 82.98%. Whilst that may seem high at first, it is fairly respectable for a blog post, as people will often leave a website straight after they get the information they wanted from the post.

Following that success, and with a week to go before the big day, we decided to thank all our lovely clients that had already made a donation. So, on 7th June, we published a vibrant, eye-catching image, listing our clients together with a “Thank you” message. To accompany this, we tagged each of those clients accordingly, together with the official Race For Life and Cancer Research UK accounts. We also included relevant hashtags and a link back to our original blog post to make it easy for anyone still wishing to sponsor us. Once again, this post received a lot of engagement:

Facebook

  • 14 likes
  • 3 shares
  • 1,053 people reached

Twitter

  • 4 retweets
  • 7 likes
  • 1 comment
  • 801 impressions

Instagram

  • 14 likes

Finally, the big day was upon us. The race was great fun and we loved being part of such an important event that brought together women from all over the county. And, of course, we were sure to take photos of our efforts, posting these images, once again, to our social media accounts. Using many of the same techniques as before, our sweaty-but-happy post-run faces generated:

Facebook

  • 37 likes
  • 1 share
  • 4 comments
  • 1,604 people reached

Twitter

  • 4 retweets
  • 7 likes
  • 4 comments
  • 669 impressions

Instagram

  • 8 likes
  • 1 comment

Even now, a few days after posting, these numbers are still growing.

Incidentally, that one comment on our Instagram post was from the official Race for Life account saying “We love your pic! To be featured, please reply with #YESraceforlife to agree”. So, of course, we said yes!

In short, no, this activity is unlikely to lead to direct sales or conversions for us, but that was never our purpose. And to use social media successfully, it shouldn’t be yours either.

As well as our main goal of raising money for Cancer Research UK, we posted on social media to show the real, human faces of the people behind Source.

Whether your focus is on Facebook, Twitter, Instagram, or even more B2B-based platforms such as LinkedIn, the idea is to use social media as an additional marketing tool. It’s about awareness; getting your business out there and humanising your brand.

And hey, if you think you may need a little assistance getting yourself out there, we’re more than happy to help.

< read more >

Source Raising Money For Cancer Research UK In Race For Life

Novelty t-shirts on and running shoes at the ready, Source is uniting with thousands of women across the country for one purpose; to beat cancer!

On Sunday 11th June, Sally, Kirsty, Paula and Jem will be lacing up their trainers, getting ready to run 5K in Shrewsbury’s Race For Life. The women’s-only event has been running since 1994, where ladies across the country are sponsored to walk, jog or run the 5-kilometre course and all proceeds are given to Cancer Research UK.

Over the years, Source have been more than happy to raise money for various charities all across the UK; more recently in December 2016, we devised ’25 Days of Christmas’, our charity fun game which took place over the Advent period and raised £1,175 for local Shropshire charity, Hope House.

But this time, we’re delighted to be taking part in such a worthy, pre-established event and we’re excited to be joining other women from Shropshire and beyond to support this great cause. In fact, we love this event so much that this is our fifth time!

How can you support us?

Whether you wish to donate to the cause, come along to cheer us on, or just send us your well-wishes, your support will be gratefully received, giving us plenty of motivation to reach that finish line.

Want to come and watch? You’ll find us at the starting line just before 11am in The Quarry on Sunday 11th June – we’ll be wearing our very own black and pink Source t-shirts so we’ll be hard to miss.

Want to donate money? Whether it’s pennies or pounds, every little helps and your donation will go a long way towards battling cancer. Sally, Kirsty, Paula and Jem all have individual fundraising pages for the event – all of which are listed below – but we are fundraising collectively as Source.

Sally – https://fundraise.cancerresearchuk.org/page/sallys-fundraising-page-272

Kirsty – https://fundraise.cancerresearchuk.org/page/kirstys-fundraising-page-2736

Paula – https://fundraise.cancerresearchuk.org/page/paulas-fundraising-page-246

Jem – https://fundraise.cancerresearchuk.org/page/jems-fundraising-page-1

So please dig deep and give generously to a great cause!

< read more >

10th May '17

mobile opinion website

The Importance of Mobile-Friendly Design

Mobile optimisation sounds simple on paper. It is making your website, application, or digital advertising work properly on a smaller screen (like a smartphone) by altering its layout. Mobile optimisation is becoming a very important aspect of design and digital marketing. Here we have outlined a few points you need to consider. Responsive Design Is The Future Of Design When designing...

< read more >

28th February '17

opinion

UX: User Experience

How many times have you visited a website but you’ve been infuriated by how it works? Hard-to-find buttons, menus that don’t work properly, and information obscured by popups are all common complaints. It can be a very frustrating user experience. the importance of user experience online There are now more ways to browse the Internet than ever before. You can...

< read more >

Out with the Old

We hope 2017 is being kind to you so far. In (great) anticipation of next month’s start to Daylight Saving Time, Source is having a spring clean. Putting A Spring In Our Step Since moving to our current offices in 2014, we’ve seen an influx of new clients and exciting projects. Many of these include packaging and photography, and with...

< read more >

7th February '17

opinion source virtual reality

Virtually Reality

2016 was the year virtual reality became, well, a reality. You might have seen people wearing these oversized headsets, a futuristic gateway to a digital world that leaves you looking like a muppet to onlookers. For the uninitiated, virtual reality headsets allow you to see a virtual world all around you, such as a completely immersive video game, or a...

< read more >

31st January '17

charity source

Charity competition a winner at Source

A leading Shropshire design agency came up with a novel idea to celebrate 25 years in business with an interactive online competition, not only raising money for a county charity but also raising awareness of their clients’ products and services. An off the wall donation from Sally Tringham (left) of Source, to Sarah Johnson, of Hope House Source of Shrewsbury...

< read more >

21st September '16

celebrate source team

Shropshire creative agency celebrates 25 years in business

A Shropshire creative agency launched by a young woman with just one client – and now boasting an impressive list – is celebrating its 25th successful year in business. Managing director of Shrewsbury-based Source, Sally Tringham, who is a qualified graphic designer, took the decision to become self employed in 1991, with Classic Furniture of Newport as her only client....

< read more >

Marketing in the era of Pokémon Go

By now, you’ve likely been exposed to Pokémon Go in one form or another - whether you’ve seen gaggles of kids (or adults) gathered around trying to catch a Pikachu, or if you yourself have felt the call to catch 'em all! For the uninitiated, the game allows you to walk around in your local area, be that a city...

< read more >