Why Paid Advertising Will Transform Your Business
Why Paid Advertising Will Transform Your Business – Now And Forever
Every business needs digital marketing. It doesn’t matter what type of industry you’re in, or what your business does. If you don’t utilise digital marketing strategies now, your competitors will, and soon enough, they’ll start to swallow up your customers.
The world of business is changing. No longer can we live off word-of-mouth referrals, or posters on lampposts to generate new business. Consumers are shopping online and using the internet to do their research on what to buy. If you’re not active there, showing them who you are, what you do, and how you’re different from your competitors, sooner or later, you’re going to be forgotten.
It’s not too late to start though and, using the strategies set out in this article, we’ll show you why you should be using paid advertising and how it will benefit your business.
Build your brand
If your business is relatively new, or you don’t have a huge online following yet, it can sometimes be hard to get your brand in front of the right audience.
Social media takes a long time to grow an audience and a lot of effort. SEO yields great results in delivering organic traffic to your website, but it is a gradual and time-consuming process.
If your business is a start-up, you quite often won’t have time to wait for organic traffic to start yielding results. You need to generate revenue for your business. You need to pay the bills. That’s why a digital advertising campaign can be the key to launching a successful, profitable business, with immediate results.
An online brand awareness campaign will optimise for impressions. That means the goal of that campaign will be to show your ads to as many people as possible. With the aim that your brand will be remembered.
Running brand awareness campaigns on paid social and Google Ads is one way to ensure your business gets known quickly, by a lot of people.
But that’s just the beginning…
Compete with the big boys
Using digital advertising means that, essentially, you can compete with the big companies in your industry, without having to spend their huge budget, or have a massive in-house marketing team. That’s right – if you have a good ad quality score, it means you can often outperform ads from brands with hundreds of thousands in advertising budget.
This means that on the search engine results page (SERP), your small business can come up top for certain keywords, making you more likely to be considered, clicked on and bought from. With the technical knowhow, you could see yourself attracting customers from the world’s biggest brands and getting yourself a piece of that pie.
Get more sales and enquiries
If one of your company’s targets is to generate more enquiries and sales (and why wouldn’t it be, right?), then using a strategically placed digital advertising campaign can ensure you’re reaching the online users who are most likely to convert into customers on your website.
That’s right – advertising platforms are intelligent. They are constantly monitoring data, analysing the type of user taking actions on your website and, if set up correctly, you can optimise your ads to display for people who are most likely to take certain actions on your website. Such as click ‘enquire now’, ‘add to cart’, or make a purchase.
And at the end of the day, if you’re not optimising your ads for these conversions, you’re chasing vanity metrics. Likes and impressions don’t pay the bills. Sales do.
How can we help?
Using our unique three-phase advertising funnel, our strategies have helped numerous clients boost their business sales and revenue through their digital marketing and paid advertising campaigns.
If you’re unsure how to optimise an ad campaign and want a specialist to take a look, get in touch with our team today.