The Lowdown

11th December '15

brand marketing packaging website

Dragons, Harrods and Hamleys at Source…

Shrewsbury-based agency Source, which specialises in creative and digital marketing, has completed the first phase of a major packaging and online overhaul for a mid-Wales company that will see its products displayed in Harrods and Hamleys stores in London next year.

Timberkits, based at Llanbrynmair in Powys, recently secured funding for expansion after appearing on television’s Dragons’ Den programme, where fashion tycoon Touker Suleyman invested £40,000 for a 30% stake in the business.

Founded in 1998, Timberkits produces wooden models sold in kit form and has increased its product line-up to face an expanding world export market.

Sarah Reast, managing director of Timberkits, said: “The brief was to streamline and broaden the appeal of our packaging design and to produce an easy to navigate website which clearly displayed our products yet adhered strictly to our ethos as an approachable family company.

“One of the many things that impressed us about Source was that in addition to their 360 degree business approach and willingness to get involved beyond normal service levels, they ensured that we have total control of our website through their own comprehensive Content Management System which is incredibly easy to use and gives us the ability to make changes as and when we require.”

Source MD Sally Tringham added: “The team here at Source have been delighted to work with such a prestigious company as Timberkits. They are a really creative and forward-thinking client and we have developed a highly successful working partnership with them.”

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15th October '15

beer brand packaging

Refreshing New Look for Shropshire Brewer

A Shropshire brewery has rebranded its range of craft beers as part of a company expansion plan to drive sales into London and Europe.

Formerly known as The Longden Brewing Company, proprietors Tim Wakeley and Oliver Waring have renamed the company The Shropshire Brewer and launched a new brand identity.

Thanks to the creative solutions delivered by Shrewsbury-based design agency, Source the brewery achieved a refreshing new look to consolidate its range of beers under one overarching brand. As part of the roll out, new labels were developed for the bottled beers and pump clips for ales such as Sawn Off, Golden Arrow, Spire Dancer and Rope Slider.

Tim Wakeley from The Shropshire Brewer, explained: “Since we established the brewery just two years ago, the face of the industry has continued to evolve with more and more independent brewers entering the market. The need to achieve clear stand out at the pumps and on shelf is critical for us to succeed.

“Working with Source we have unified our range of beers that are named after Shropshire legends. We like to think of each ale as making a celebration of our county’s wonderfully rich heritage.”

Tim added: “The change of company name combined with Source’s creativity has given us the much needed platform to reach new markets with a strong point of difference.”

Sally Tringham, managing director at Source said: “Our brief was to create a distinct and stylish brand identity that would enable the brewery to penetrate home markets as well as break into European export sales.

“By capitalising on the location of the brewery, a company name change was implemented to leverage national and export sales of the hand crafted beers, from roots in Shropshire.”

Sally added: “The new identity achieves stand out as a credible, contemporary brand, in turn creating a simple yet strong brand image that can be rolled out, and in doing so tells a story.”

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14th July '14

brand marketing website

Hopkins Longworth get the Full Solution

Executive Search and Senior Recruitment specialists Hopkins Longworth chose Source to deliver their full solution; brand, stationery, internal documents and website. With their professional image in our hands, we made sure that we understood every facet of their business and services before undertaking any work. We worked closely with Hopkins Longworth to produce branding that reflected their professional attitude and...

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23rd January '14

brand website

Make backups easy with Mirrornet

Mirrornet's website is fully content-manageable, meaning the text, imagery and pages of the website can all be edited simply and quickly by the client, from any computer, in just a few clicks. Rockford IT came to Source in 2009 for not one website, but two - their company website, and a reseller portal for IT security product WatchGuard. We were...

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A fresh fishy tale from Shrewsbury!

A leading county fishmonger who this year celebrates 100 years in business has embraced the latest computer technology to modernise its operation. Barkworths Seafood, based in the Market Hall at Bellstone, in Shrewsbury, has joined forces with local premier marketing and design agency Source to create an online fish and seafood supply and information service. Company director Ian Cornall, said:...

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1st May '13

brand

Scoring with Aruba

When our client, Peter Reynolds of Aruba Projects, told us he was sponsoring local football team AFC Telford Utd, we thought it would be a little advertising board in the corner of the East Terrace at the New Bucks Head. So you can imagine our surprise when it turns out that the Aruba brand was to be adorned on the...

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1st May '13

brand redesign website

Conference Centre gets new image

Chamber member and leading marketing agency Source Design of Shrewsbury has just completed a 10th anniversary campaign for the county’s only purpose-built conference centre. Shropshire Conference Centre, based in Copthorne, Shrewsbury, commissioned Source to undertake the project to be completed as part of its 10th anniversary celebrations this year. To mark the decade in business, Source was asked to create...

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The bear necessities…

A traditional Shropshire toy company will have a better chance to showcase its award winning products after winning the latest high-tech Apple iPad Mini in a competition on Facebook. Merrythought of Ironbridge is famous for its classic teddy bears and is the only manufacturer of soft toys remaining in the country. Company directors regularly travel all over the world to...

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19th January '13

brand e-commerce website

Second website success with RS Building

RS Building came to Source in 2011 to produce a brand, catalogue and website for their company The Washroom Accessory Co. They were so pleased with the results they came back for their latest online venture for sister site The Sanitaryware Company. As with the Washroom Accessory site, the Source bespoke 'product management system' has been used, with an additional...

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17th January '12

brand design website

Moving for all the Right Reasons

Shropshire estate agents, auctioneers and valuers Davies White & Perry recently underwent a complete rebrand including a brand new fully functional property finding website integrated with RightMove. The updated brand has also been rolled out across the company stationery, sale boards and signage bringing it right up-to-date and beyond in a very competitive market. Davies White & Perry have been...

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