Absolute Collagen

Absolute Collagen is an award-winning, innovative beauty brand for hair, skin, nails and joints, reducing the signs of ageing.

The brief

To develop the brand identity, product packaging, photography and support an Instagram campaign with creative assets.

In the arena of ingestible beauty products, collagen is now recognised as the star player. The brief from the outset was to create a premium, credible product with instant brand recognition. The packaging was unique as it needed to be posted through a letterbox to make this model a viable online service.

We delivered

Source developed a strong, modern, edgy look and feel that would stand out and grab attention. From brand identity to packaging, photography and social assets for digital marketing, we continue to safeguard and develop the brand 5 years on.

Absolute Collagen Lifestyle

The results

Having worked with Maxine from day one back in 2016, we’ve seen a kitchen table start-up grow to a £10m+ global online business.

Source has supported Absolute Collagen with a range of creative projects and product launches. In 2020, this included photography, brand and packaging development for Maxerum – their brand new collagen boosting serum. Most recently in 2021, AC expanded their offering to include two new collagen flavours, where Source developed packaging and an exciting social media campaign to support the launch.


turnover within 5 years

Working with Source has always been a pleasure. They understand our brand and what we’re trying to achieve. They make our ideas / visions come to life in a way we simply couldn’t – adding depth to our brand and increased professionalism.

Darcy Laceby, COO – Absolute Collagen

Absolute Collagen social posts
Absolute Collagen Maxine


increase in conversions


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