The Lowdown

Hot off the press & in front of your audience

It is easy to get carried away and invest all of your time and effort in digital design and communication. But there is still a lot to be said for traditional forms of marketing.

Ultimately, even with a strong network of individuals engaging with your digital channels, it is likely that your audience can be targeted via other means.

Print is dead. Long live print!

You may hear that print media is a decaying format, but for many people, it is still their main source of news and featured stories. So if your audience are reading magazines, surely you should engage with them.

Our graphic designers in Shrewsbury have recently designed a range of print adverts which can be seen in some of the countries top magazines. Here are three of our most recent projects:

Absolute Collagen – Attitude

Absolute Collagen is an anti-ageing liquid collagen supplement. Source has been working closely with Maxine and the team since the very beginning. They have seen rapid business growth in recent years and have been praised by the likes of GQ and Hello!

Our most recent project for the brand was to create two print adverts for Attitude magazine. One of which appeared in the celebratory 300th issue of the biggest selling gay magazine in the world with a print circulation of over 50,000 copies.

B.fresh – Vera

Our good friends at B.fresh had recently required our digital design skills to produce an animated display advert at Heathrow Airport. Now the cold press juice company needed our graphic designers to produce a print advert for another jet-setting opportunity.

Vera is the official publication for Virgin Atlantic, and with 74% of passengers reading the inflight magazine, there is a huge opportunity to reach a new audience.

The ad featured in the September issue of Vera magazine which was fronted by none other than Ryan Reynolds.

British Quinoa – Grape Tree

The well-being and healthcare shop, Grape Tree produces a seasonal print magazine which is available in all of their stores. Our client, The British Quinoa Company required an advert to promote their new range of products that would appear alongside Davina McCall.

With the target demographic being exposed to the publication in store, there is a real opportunity for quality exposure to the right people.

Graphic design that speaks for you

If you are looking for a graphic designer to help provide a professional touch to your next project, we’d love to hear from you. From bespoke branding for your business to vehicle livery and van wraps, our creative team will be happy to help. Speak to us today to find out more details.

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Marketing in the era of Pokémon Go

By now, you’ve likely been exposed to Pokémon Go in one form or another – whether you’ve seen gaggles of kids (or adults) gathered around trying to catch a Pikachu, or if you yourself have felt the call to catch ’em all!

For the uninitiated, the game allows you to walk around in your local area, be that a city or somewhere more rural, and use your smartphone to find and catch Pokémon which can later be battled with others. The game is already a phenomenal success, with an estimated 10 million players worldwide, and as of writing it has yet to be released in the franchise’s home country of Japan.

Augmented Reality Marketing

Why now? Pokémon games have been around for over 20 years. The answer is simple – the technology. Smartphones now have all the magic ingredients needed to make such a game possible; accurate low-power GPS hardware, excellent cameras, and powerful graphics.

The implications for such technology go far beyond video games. Augmented Reality (AR) has existed for a long time, but is only now becoming a mainstream method to market brands. Pokémon Go remains a good example. Imagine you run a restaurant, that wishes to publicise a lunchtime deal. How best to target potential punters? The ideal customer is:

1. In the local area.
2. Has some time to spend on a leisurely lunch.
3. Will ideally bring others in to the restaurant too.

The solution: utilise your presence in the in-game map to draw those engaged in the game to you – because the game is based on the real world. Many businesses are already finding out the benefits of leveraging AR as selling points. Here are a selection of articles highlighting those that are benefiting:

• GameStop shares are going nuts, thanks to Pokémon Go
• Pokemon GO Bar Crawls Are Now a Thing
• 4 Ways to Put “Pokémon Go” to Work for Your Small Business

The marketing opportunities also extend to the game world itself.  In the near future, Pokémon Go will feature sponsored locations for retailers, which means that people playing the game will be able to see and interact with your venue from within the game world – an obvious advantage to any business looking to market to particular demographics.

If you have marketing needs, come and talk to our dedicated and enthusiastic team – we promise we’ll stop training our Pokémon during the meeting.

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Dragons, Harrods and Hamleys at Source…

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Moving Pictures (or: how to viral)

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Hopkins Longworth get the Full Solution

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A fresh fishy tale from Shrewsbury!

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We shoot… we score!

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Wootton George website launched

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