Tag: marketing

Local SEO Starts Here: Why You Should Be Using Google My Business

The rules of search engine optimisation are continuing to evolve. So it is important that you are ahead of the game. With thousands of search terms typed into Google every minute, it can be difficult to stand out.

From metadata and descriptions to keywords and Adwords, there is a lot to focus on. That is where expert advice may be required. However, as a business, there are a few simple steps that you can take to help with your SEO.

In your local area, there are customers who need your services. Google recognises this demand and sees the value in trying to give the best results for any local enquires. This is where Google My Business comes in.

By setting up your Google My Business page you are giving them the most up-to-date information. Whether it is a website link, food menu, or opening hours, Google will have the correct details. But moreover, they will be able to share this with your target audience. 

Here Are 5 Great Reasons Why You Should Update Google My Business

1. Your Customers Will Love It

One of the most popular features of Google My Business is displaying your opening hours. If you are a restaurant or a shop, then make sure you are telling people when you are available. This is a simple thing that will have a positive impact on how a customer views you. How else are they going to find this information? If your details aren’t displayed immediately after a search enquiry, it’s likely a customer will look for alternatives.

2. Insights Let You See What Is Going On

The Google My Business dashboard features some great analytic data. It will show you how many people are clicking through to your website. As well as how many people are using the ‘Request Directions’ feature. It shows you if you are being found through search terms or direct links. And even how many people are calling you. All of which is useful for seeing how your customers interact with you.

3. Customer Will Trust You

A key feature of Google My Business is the Reviews section. According to Search Engine Land, “88% of customers say they trust online reviews as much as personal recommendations”. The more positive reviews you gain, the more an audience will trust you. Just make sure they aren’t fake reviews.

4. Integrated Maps

Are people often asking you for directions? Google My Business might have the solution. More people are using their smartphone as a satnav. So having your business optimised on Google Maps will save time and energy. With the tap of a button, customers will have real-time directions, including live travel times.

5. It Is Free

Setting up a Google My Business page will cost you nothing. Whether you are a local restaurant on the high street or a global supplier of manufactured products, your Google My Business page will give you the chance to keep your audience up-to-date directly where people are searching for you. And that could have a very positive impact indeed.

If you would like to find out more information about how Source can help with SEO, contact our digital marketing experts today.

Marketing in the era of Pokémon Go

By now, you’ve likely been exposed to Pokémon Go in one form or another - whether you’ve seen gaggles of kids (or adults) gathered around trying to catch a Pikachu, or if you yourself have felt the call to catch 'em all!

For the uninitiated, the game allows you to walk around in your local area, be that a city or somewhere more rural, and use your smartphone to find and catch Pokémon which can later be battled with others. The game is already a phenomenal success, with an estimated 10 million players worldwide, and as of writing it has yet to be released in the franchise’s home country of Japan.

Augmented Reality Marketing

Why now? Pokémon games have been around for over 20 years. The answer is simple - the technology. Smartphones now have all the magic ingredients needed to make such a game possible; accurate low-power GPS hardware, excellent cameras, and powerful graphics.

The implications for such technology go far beyond video games. Augmented Reality (AR) has existed for a long time, but is only now becoming a mainstream method to market brands. Pokémon Go remains a good example. Imagine you run a restaurant, that wishes to publicise a lunchtime deal. How best to target potential punters? The ideal customer is:

  1. In the local area.
  2. Has some time to spend on a leisurely lunch.
  3. Will ideally bring others in to the restaurant too.

The solution: utilise your presence in the in-game map to draw those engaged in the game to you - because the game is based on the real world. Many businesses are already finding out the benefits of leveraging AR as selling points. Here are a selection of articles highlighting those that are benefiting:

The marketing opportunities also extend to the game world itself.  In the near future, Pokémon Go will feature sponsored locations for retailers, which means that people playing the game will be able to see and interact with your venue from within the game world - an obvious advantage to any business looking to market to particular demographics.

If you have marketing needs, come and talk to our dedicated and enthusiastic team - we promise we’ll stop training our Pokémon during the meeting.

A wild Pokémon appears in the game's AR view

The in-game view of Shrewsbury, leveraging Google Maps data to recreate the town

Dragons, Harrods and Hamleys at Source...

Shrewsbury-based agency Source, which specialises in creative and digital marketing, has completed the first phase of a major packaging and online overhaul for a mid-Wales company that will see its products displayed in Harrods and Hamleys stores in London next year.

Moving Pictures (or: how to viral)

If a picture’s worth a thousand words, think of the value of just a few seconds of video. Source have examined the phenomenon carefully, and we’re here to break down how video can work as a powerful tool for your marketing needs.

Hopkins Longworth get the Full Solution

Executive Search and Senior Recruitment specialists Hopkins Longworth chose Source to deliver their full solution; brand, stationery, internal documents and website.

A fresh fishy tale from Shrewsbury!

A leading county fishmonger who this year celebrates 100 years in business has embraced the latest computer technology to modernise its operation.

We shoot… we score!

Stadium Sculpture, artisan crafters of cast bronze and silver sculptures of sports stadia, came to Source for an upmarket, exclusive and professional brand.

Source followed this through an entire range of digital...

Simple, Effective, Upton Magna Business Park

An attractive, photography-driven website was created to make the most of potential business for Upton Magna Business Park, a new venture undertaken by long-standing Source client Balfours Chartered Surveyors.


Franche School Newsletter Stops the Press!

Franche Community Primary School in Kidderminster, Worcestershire decided to take their school newsletter to a new level this year.

Source Design were called in to appraise and reinvigorate the existing school...

Lettuce pray!

Another great brand was recently taken from conception to fruition for PDM Produce, Shropshire growers of baby leaf salads.

Source took PDM's objectives on board and came up with the Little Leaf Co brand, a fresh and...

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