It’s a fact - people spend hours of the day on social media. As an area of the internet that can often be used to while away the hours, it makes sense to tap into this market and reach out to an audience that, otherwise, may not have known about your brand.
Any type of business can use social media. You don’t have to be targeting consumers. There’s plenty of room out there for B2B companies to utilise these channels and get their message across.
What does matter in social media marketing, however, is your tone of voice. The clue is in the name - you need to be social. Think of it as your opportunity to show the personality behind the brand. The faces behind the business. Real people help to run your business and this is your chance to humanise yourself to the world.
With so many channels to choose from, it can be tough to know where to start. But remember, it’s always better to fully commit yourself to one particular channel than it is to make a token effort across multiple ones.
Creating bespoke social media strategies for your business
Here at Source, we have a team of social media marketers that are always chattering away on Twitter, or Facebook, or LinkedIn, or…! Basically, we spend a lot of our time keeping up to date with trends and what’s going on in the world. Even now, whilst you’re reading this...knowing what’s happening is a great way of keeping your brand topical.
With so many avenues available (including advertising on social media), the opportunities are endless. As experts, we’d love to help you build or expand on your social media presence. Whether it’s starting out from scratch or nurturing your current platforms, we will devise a strategy that will set you apart from the competition.
So let’s get that little blue bird chatting; give us a call today.