The Lowdown

Social Media Tips & Tricks: Facebook

Someone somewhere will have told you that your business must use social media in your marketing strategy. It might have even been us.

Facebook, Twitter, Instagram and many others have changed the modern world. We are now raising the next generation who haven’t known a time where social media didn’t exist. It has become interwoven into society and is an unbelievably powerful tool.

From a business point of view, social media is something you can no longer ignore. If your customers are using it, then you probably should too. But, with so many channels available it can be difficult to optimise your output.

Fear not! Our digital marketing experts have put together a few helpful tips for some of the main channels. So let’s get started with the biggest of them all, Facebook.

Understanding What Facebook Does

You’ve probably got a personal Facebook account. If so, think about how you use it. Do you follow any brands? Do you share content and, more importantly, engage with any businesses? Have you ever reviewed a local restaurant? Do you send products you like to any of your friends? Do you upload photos of the places you visit? If you answer yes to any of these questions, then that is your answer to, “Why should my business use Facebook?”

It’s easy to get your business on Facebook. Whilst signed in, go to the top right and click the drop-down menu. Click ‘Create Page’ and follow the basic setup options. Top tip: Make sure you use an appropriate name so that it is really easy for people to find you.

Once you have created your page, you should think about uploading a profile image and header. Here’s a helpful size guide to get you started?

These images should reflect your brand and be high quality. Also, try not to use too much text on them. Top tip: Too much text will turn people off. If you are trying to squeeze text into a small square profile picture, it isn’t going to look good.

If you want to stand out from the competition, instead of using a header image, you could consider a short video, like this one.

Tell People About Your Business

Make sure that you fill in all of the details ‘About’ your business on your Facebook page. Include your opening hours, contact details, and your address. Users will love these little features if they are able to find them quickly and easily. Top tip: Anyone on Facebook can leave you a review. So try to encourage people to do so. This will help you to show off how great you are, as well as building trust with users who haven’t used you before.

Sharing Content Via Facebook

Once all of your information has been populated, start to think about what content you will share. Ultimately you want to be able to drive traffic to your website via Facebook.

If you’ve written a great blog post about the benefits of your product, share a link to it. Make sure you give users a reason to engage. Whatever you do, not publish the entire article on Facebook. This will away from your website. Plus, this won’t give you any SEO benefit. If you need a few tips when it comes to writing a blog post, see our ‘How To’ guide.

How Often Should You Be Posting Updates?

Continue to post content on Facebook every few days. Showing that you regularly updating your page means that you are active. If someone makes a comment, reply. Show them, and anyone else who visits your page, that you care.

Top tip: If a user posts a negative comment, do not ignore it. Reply and discuss options to talk about the matter privately. The last thing you want to do is get into an argument with a customer in view of everyone.

Your Facebook page is up and running, so what happens now?

Firstly, make sure you link your website to your Facebook page and your Facebook page to your website. This will allow users to navigate between the two with ease. Make sure you continue to post relevant content, and where possible, link it back to your website.

Use Facebook as the channel that directs users to the awesome things that you do as a business. It is a good opportunity to reach your audience directly. You also have the option to chat with them, share photos and update them on the latest news in your industry.

Once you feel confident enough with the platform, you could start to advert on Facebook. This will allow you to gain access to the vast amounts of customer data. You’ll be able to produce highly targeted campaigns which can be evaluated on a daily basis.

Thinking about social media advertising? Speak to our digital marketing experts today and discover the true potential of this powerful tool.

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There Is A New Social Media In Town, But What Is Vero?

The latest social media trend isn’t new at all. In fact, it has been around for three years. So what has changed? And why is there a sudden increase of (mainly) Instagram users logging in to Vero?

Social Media Without Adverts & Algorithms

According to their website, “Vero is a relationship-first social network, focused on providing users with a unique platform to share content and interact with others, by mirroring real-world relationships in an online setting.” Sound familiar? Well, yes.

The basics of Vero are the same on Facebook and Instagram. You create a profile, connect with friends, share and engage with content and like/follow your favourite things. But, Vero is making some big claims that could be the reason for the sudden increase in users.

Mo Money Mo Problems

The first big difference is no adverts. Vero claims that it will not mine your personal data to create targeted adverts. Again, in their words, “Unlike most of our competitors, Vero’s business model isn’t based on serving advertisements. ”

This is a big deal. Individual users get frustrated with Instagram’s ‘sponsored’ posts. And Facebook’s constant snooping on our online activity has always been unsettling. But if there aren’t any adverts, how is Vero going to make money?

In time, they have said that they will charge users for access. Yep, you will have to pay a fee to have an account with them. Whilst Vero has been open about this from the start, it does make you wonder whether the buzz will continue once they ask for your bank details. Also, it feels a bit like a members only club, which could turn people off. Especially businesses.

Instead of adverts across the platform, it is likely that users will see sponsored content. This will be based on the things you do on the app, but they might be more relevant than paid adverts. I guess time will tell.

Chronological Disorder

Another big factor in Vero’s appeal is their commitment to keeping order. Instagram made a bold decision to base your timeline on a new algorithm. Over time, this change has seen a backlash from users.

Influencers and artists on Instagram claim that the new timeline structure has limited their reach. It almost feels like Instagram wants users to spend money in order to reach more people…

Vero has confirmed that it will keep things structured by not introducing any algorithms. They have said, “We don’t curate it [The Feed], manipulate it, insert advertising in it, or hold back posts. You see what has been shared with you, when it’s been shared with you.” Again, another big thumbs up for some people.

Is Vero Really The New Facebook?

Social media has a huge impact on our everyday lives. We can’t imagine a world without it, and we rely on it far more than we would ever admit. But the channels we currently use have been adapted and optimised over the last decade. We are happy with the way they work, and for the most part, many of us still love using Facebook and Instagram.

It’s great to see a new(ish) app making waves in the market, but I refuse to believe that user habits will change. It’s not the first time we’ve seen this happen. And if you think Facebook will sit by and let Vero replace them, then you are very much mistaken.

There might be a few loyal Vero users in time. A younger audience might adopt the platform, but for now, it looks like another flash in the pan. And that is the truth.

If you are looking for a helping hand when it comes to social media, feel free to get in touch with our digital marketing experts today.

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New Year, New Me!

As the first days of January roll into view, we take a look at what to expect from the coming year. These are the trends and changes that we think you should consider in 2018. The Rise Of Augmented Reality The introduction of the iPhone X was dominated by facial recognition and the £1,000 price tag. But, the iPhone's capabilities...

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