If you have a website, you’ve asked yourself this question before: “How can I get my website to the top of Google?"
Maybe you even typed that question into Google and came to this page! This little article will be an investigation into how search engines - like Google - rank websites and the best ways to receive quality traffic from said searches.
First things first - there’s no magic wand. In fact, the phrase ‘first page of Google’ is a bit misleading. Nowadays, for the same search Google might present different results to different people, based on different interests, geographic location, search history, browsing device (desktop, tablet, mobile and so forth…) making SEO a minefield.
But don’t despair! There are just a few simple steps that any website should follow to maximise search ranking and see quality traffic.
Step 1: know how to write good content
If your website is to stand any chance at ranking well, it is imperative that it contains clear, original content. Key words pertaining to your business - e.g. "Design Shrewsbury" - and variants thereof should be included often. Originality is key; if Google detects your content has been taken from elsewhere, your site may well be penalised! Carefully written <meta> descriptions and keywords are also helpful to search engines when they categorise your website.
Step 2: it’s all in the formatting
By formatting, we’re talking about headings, paragraphs and pages. A great website provides information quickly and clearly to its visitors. Correct use of <h1>headings</h1> and <p>paragraphs</p> in your HTML is key. Separating pages by topic in a logical and consistent way will ensure your visitors can find what they’re looking for - as can the search engines.
Step 3: networking!
No website is an island and the more links other websites have to yours, the more traffic your website shall receive. Not only will spreading the word on social media and via partner websites increase visiting numbers, but Google pays attention too. Websites with links from other ‘trusted’ sites often see a boost in ranking.
Website SEO is never ‘finished’…
Even if your website is doing well now, you can be sure others in the same sector are working to improve their own search engine optimisation. Use Analytics to see where your own traffic is coming from and plan for the future; what could be improved? Are there any other keywords your website should be getting found for?
We’ll leave you with an oldie, but a goodie:
“An SEO copywriter walks into a bar, pub, public house, restaurant, bartender, drinks…”