The Lowdown

Dragons, Harrods and Hamleys at Source…

Shrewsbury-based agency Source, which specialises in creative and digital marketing, has completed the first phase of a major packaging and online overhaul for a mid-Wales company that will see its products displayed in Harrods and Hamleys stores in London next year.

Timberkits, based at Llanbrynmair in Powys, recently secured funding for expansion after appearing on television’s Dragons’ Den programme, where fashion tycoon Touker Suleyman invested £40,000 for a 30% stake in the business.

Founded in 1998, Timberkits produces wooden models sold in kit form and has increased its product line-up to face an expanding world export market.

Sarah Reast, managing director of Timberkits, said: “The brief was to streamline and broaden the appeal of our packaging design and to produce an easy to navigate website which clearly displayed our products yet adhered strictly to our ethos as an approachable family company.

“One of the many things that impressed us about Source was that in addition to their 360 degree business approach and willingness to get involved beyond normal service levels, they ensured that we have total control of our website through their own comprehensive Content Management System which is incredibly easy to use and gives us the ability to make changes as and when we require.”

Source MD Sally Tringham added: “The team here at Source have been delighted to work with such a prestigious company as Timberkits. They are a really creative and forward-thinking client and we have developed a highly successful working partnership with them.”

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Refreshing New Look for Shropshire Brewer

A Shropshire brewery has rebranded its range of craft beers as part of a company expansion plan to drive sales into London and Europe.

Formerly known as The Longden Brewing Company, proprietors Tim Wakeley and Oliver Waring have renamed the company The Shropshire Brewer and launched a new brand identity.

A contemporary new brand created for Shropshire business

Thanks to the creative solutions delivered by Shrewsbury-based design agency, Source the brewery achieved a refreshing new look to consolidate its range of beers under one overarching brand. As part of the rollout, new labels were developed for the bottled beers and pump clips for ales such as Sawn Off, Golden Arrow, Spire Dancer and Rope Slider.

Tim Wakeley from The Shropshire Brewer, explained: “Since we established the brewery just two years ago, the face of the industry has continued to evolve with more and more independent brewers entering the market. The need to achieve clear stand out at the pumps and on the shelf is critical for us to succeed.

“Working with Source we have unified our range of beers that are named after Shropshire legends. We like to think of each ale as making a celebration of our county’s wonderfully rich heritage.”

Tim added: “The change of company name combined with Source’s creativity has given us the much needed platform to reach new markets with a strong point of difference.”

Sally Tringham, managing director at Source said: “Our brief was to create a distinct and stylish brand identity that would enable the brewery to penetrate home markets as well as break into European export sales.

“By capitalising on the location of the brewery, a company name change was implemented to leverage national and export sales of the handcrafted beers, from roots in Shropshire.”

Sally added: “The new identity achieves stand out as a credible, contemporary brand, in turn creating a simple yet strong brand image that can be rolled out, and in doing so tells a story.”

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Wok or Not! Distinctive styling for a new product…

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