Shropshire based Shelley Signs specialise in the design and manufacture of bespoke, durable signs for outdoor environments.
The objective was to modernise the brand image of this long standing family business and to bring their ageing website up-to-date, whilst maintaining their Google rankings and enhancing user navigation and mobile friendliness.
The brand has been completely refreshed with a more environmentally friendly colour palette, introducing two complementary shades of green. Redeveloping the ‘crown’ logomark has given meaning around on the directional / wayfinding elements that are core to the business, whilst subtly creating a symmetrical combination of the ‘S’ letters. We also felt it was important to incorporate the 1967 year of being established, adding credibility to the business.
A modern brand update and cleaner looking website has provided Shelley Signs with the tools and platform to better compete in a competitive market, as well as service their customers with a smoother website user experience and support their ongoing marketing presence.
Supported by a full iconography suite, the new brand is now supporting updated website lead generation and business growth initiatives.