Trefeddian Hotel

The Trefeddian is a traditional-meets-modern hotel, located in idyllic Aberdovey – on the edge of the Snowdonia National Park, and only minutes away from the beach. Family-run for over 100 years, the Trefeddian Hotel offers rooms with stunning views, fine dining, luxury self-catering facilities and an array of family-friendly activities.

The brief

The Trefeddian were looking for a flexible and cost-effective way of trialling some digital marketing services, in order to promote the hotel and day activities (such as golf), to a younger audience.

We delivered

Source explored a new brand style which was utilised across a range of paid and organic social assets, and email marketing templates, to promote seasonal hotel offers. To increase website visibility, we reviewed the existing content and set up ongoing SEO in order to inject keywords where they were lacking.

Trefeddian Hotel

The results

To accompany the ongoing SEO, Source reviewed and optimised monthly blog content, to provide users information about the hotel and surrounding areas. Each month, we provided a suite of creative assets to push the new brand style out to a range of audiences, across various social platforms. All campaign results were assessed and provided in an easy to understand report detailing page views, sources of traffic and keyword rankings to measure and monitor website performance.

Over

38,000

web page views
in August 2021

Trefeddian Hotel photography
Trefeddian Hotel website

The branded social assets have been received really really well and everyone is loving them.

Kate Davies, Marketing Manager – The Trefeddian Hotel

Trefeddian Hotel social posts

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