B.fresh

B.fresh have the simple ambition of ‘getting more fruit and veg into more people’.

The challenge

Source have been working with Shropshire based farmers PDM, who have been producing B.fresh cold pressed juice since its launch in 2014. B.fresh take an innovative, creative, agile approach, always looking to introduce original, healthy products into the market. The brand look and feel needed to reflect this and a consumer E-commerce website to facilitate sales online and build the brand and loyalty was required.

Our role

Source and B.fresh have been working in partnership throughout the development of the business, Source have played a key role in the creation of branding, packaging, photography, advertising, POS exhibition material and web presence, ensuring the vibrant tone of voice and energising brand personality always comes to the fore.

A key area of our support is on NPD, which has included a variety of juice and food product launches, for example smoothies, protein shakes, breakfast bicher and on-the-go shots.

B.fresh Power Beets Hero
Bfresh bottle hero

We delivered

A range of consumer packaging and an eCommerce platform that was custom built to accommodate a bespoke subscription model ensuring maximum flexibility for customers and subscribers.

The website is designed to be user-friendly across all devices, allowing for easy access to product ranges, with an intuitive checkout procedure. Critically the site has the capability and capacity for future product expansion to match B.fresh’s growth ambitions.

The site’s bespoke software subscription system allows loyal and regular customers to repeat purchase, with their favourite juices and smoothies delivered chilled to their door.

Source also supported B.fresh in the creation and rollout of a major Digital Marketing drive, designed to raise awareness of their E-commerce platform, and drive engagement with their products. This included the development of a range of vibrant and engaging ads, optimised for each platform, posted and promoted to a range of carefully defined audience segments.

34

products created across

11

ranges

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Bfresh Instagram
Bfresh tagline
Bfresh web mobile
B.fresh Bircher

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B.fresh Bursting With Vitamins
B.fresh - Watered Up

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