Develop a long-standing relationship and collaboratively use a retainer to boost Simmonsigns’ online presence and complement their refreshed new brand.

The brief

Seeking to transform their business presentation, Simmonsigns wanted a completely new approach to their marketing communications; they were looking for something that in particular would develop their online performance and set them apart from the competition.

We delivered

After producing a refreshed brand and bespoke new WordPress website, we and Simmmonsigns have continually worked together on a tailored digital marketing strategy that would engage current customers and simultaneously expand reach to a new and targeted audience as the marketplace has evolved.

In 2021 the launch of a new e-commerce website will allow the business to expand its offering even further, competing in the online marketplace.

Simmonsigns - solutions for safer roads

The results

Simmonsigns has seen website users grow year-on-year since activity began and the new site was launched back in 2017, including a 20% increase in online conversions by. A flexible retainer structure has meant that Simmonsigns has had continual support, with our proactive digital marketing team creating real and continued momentum.


increase in contact conversions

Simmonsigns website on iPad

The detail

Using a combination of digital marketing services, we developed a strategy consisting of copywriting, email marketing, social media, digital ads and PPC, all complemented by an ongoing SEO campaign to boost their organic presence within the search engines.

Working together on a retainer basis enabled us to maintain constant communication; adapting, tweaking and refining campaigns based on market or business factors, in order to maximise Simmonsigns’ online marketing activity.

Simmonsigns website on iPhone
Simmonsigns photography
Simmonsigns exhibition graphics

Simmonsigns were not simply looking for an agency who could redesign our website. We wanted longer term engagement that would transition our current website activity and build on our core values around road safety.

Through the combination of improved organic, direct and paid activity, we have seen page rankings improve and growth in our monthly sessions year-on-year whilst maintaining a low bounce rate.

This has been achieved through a range of activities, not least of all both Source and Simmonsigns committing to regular meetings, scheduling and completing updates, improvements, campaigns and articles.

Our investment with Source of both time and monies is working really well!”

John Halliday, Managing Director – Simmonsigns

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