Ray Parry Playgrounds
With over 27 years of industry experience, Ray Parry are experts in planning, building and installing playground equipment.
The brief
To refresh the existing brand identity by introducing a fresh new colour palette, and to create a modern and easy to use website to display key product information.
We delivered
We were commissioned to design and build a vibrant website that supported the easy management of their ever-expanding product range. Designed for ease of use across a range of desktop and mobile devices, we designed a clean layout with visual entry points to clearly define product offerings. To help maximise exposure, we conducted a content review and set up ongoing SEO to track keywords and increase organic search rankings.
The results
A modern colour pallet was also introduced to separate industry sectors and refresh the existing brand identity. The new brand also included a modernised typeface and graphic that retained the recognisable swing logo whilst broadening their commercial identity.
12.55%
improvement in bounce rate
We are very pleased with Source’s work – they took our objectives and developed a revised brand image and new website that helps up to engage our customers. The website is sleek and modern, whilst being easily accessible for any in-house changes. We have worked with Source for many years and they are always helpful and professional.”
Tom Parry, Director – Ray Parry Playgrounds
72.83%
improvement in the average session duration
3.74%
more users
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