Prince Charmat

Prince Charmat is an English sparkling wine with a difference. Launched in 2021, in Majestic and Tesco stores nationwide, it is storming the market by offering a premium sparkling wine, at an affordable price.

The brief

To support the launch of the brand, Prince Charmat required a clean, one-page website to communicate key information. The website also needed to reflect the whimsical nature of the brand, and introduce the fictional Prince character, who is central to the brand. 

We delivered

As a brand with abundant character, we introduced subtle animated elements to the website – a colour changing wig to reflect the two wine varieties, and cheeky, tongue in cheek messaging to help bring the Prince to life. To expand the brand, we introduced illustrations of grapes, glasses and corks, which were utilised across a suite of branded social media assets to tease the product launch across Instagram. 

Grape vine

We are really pleased with the finished product and your work. I am so pleased we decided to work with you it’s been a pleasure throughout!

I think we will deffo be working with you guys again as turn around and finish product have been excellent.

Oliver Peniston-Bird – Divergent Drinks Limited


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