The Lowdown

UX: User Experience

How many times have you visited a website which you’re certain offers what you’re looking for, but you’ve been infuriated by how the website works? Hard-to-find buttons, menus that don’t work properly, and information obscured by popups or rubbish layouts are common complaints.

the importance of usability online

There are now more ways to browse the Internet than ever - your desktop computer or laptop, a tablet, your smart phone, even some watches! It is imperative that your website, whatever your offering, is easy to use and browse for your visitors. This is what we mean when we talk about User Experience (UX).

Every decision made when designing your website is an opportunity for improvement! Will my main menu be easiest to find at the top of the page, or will users find it useful if it sticks to the top of the window? Does this paragraph of text need to be displayed straight away, or should it reveal itself when the user moves their mouse cursor over this image? Will my customers expect to be returned to the home page when they click my company logo?

browse our browsing tips

  • Your website’s job is to give people the information they’re looking for as quickly as possible, with a minimum of fuss. Strike a balance between offering routes to that information, and not overloading visitors with too many options!

  • Keep your page layouts tidy and consistent. That concept for a different-shaped-page-where-the-text-runs-in-a- spiral-from-the-inside-outwards may be on brand, but how likely is it that the average user will stop and spend a minute wrapping their head around it?

  • Don’t try to squeeze too much in. Like we mentioned about not overloading visitors with options, it is often counter-productive to feature too many products or services at once. After all, not everything can be the most important thing on the page! This is particularly important for mobile website layouts, where space is at an absolute premium.

  • Usability before user ability. Remember, no matter your industry, you’re catering to a wide range of computer literacy. Your website should offer speed and reliability to your more capable visitors, and gently guide those that know what they need but require help getting there.

Out with the Old

We hope 2017 is being kind to you so far. In (great) anticipation of next month’s start to Daylight Saving Time, Source is having a ‘spring’ clean.

Since moving to our current offices in 2014, we’ve seen an influx of new clients and exciting projects. Many of these include packaging and photography, and with these types of project come prototypes, props and equipment. Over time it adds up!

Kit loves rubbish...

So today we’re being ruthless; several bags for the recycling heap, and a bit of vacuuming later, and we’re ready for the year ahead. As a bonus, we’re no longer surrounded by boxes and boxes of old samples and unnecessary clutter...

Bring it on!

Virtually Reality

2016 was the year virtual reality became, well, a reality. You might have seen people wearing these oversized headsets, a futuristic gateway to a digital world that leaves you looking like a muppet to onlookers...

Our designer James hits a virtual villain with a frying pan.

Our web developer Kit dodges digital bullets!

Charity competition a winner at Source

A leading Shropshire design agency came up with a novel idea to celebrate 25 years in business with an interactive online competition, not only raising money for a county charity but also raising awareness of their clients’ products and services.

Shropshire creative agency celebrates 25 years in business

A Shropshire creative agency launched by a young woman with just one client – and now boasting an impressive list – is celebrating its 25th successful year in business.

Managing director of Shrewsbury-based...

The Source team, from top left: James Musgrave, Zara Pritchard, Glenn Millar, Kirsty Smith, Lauren Quayle, Kit Evans, Steph Campbell, Gareth Griffiths, Sally Tringham and Paula Savage

A Beginner's Guide to SEO

If you’re new to SEO and need a simple guide to the concept or just want to brush up your SEO knowledge, our Beginners Guide will definitely be of use to you! Here we ask the questions you want to know the answers to.

Marketing in the era of Pokémon Go

By now, you’ve likely been exposed to Pokémon Go in one form or another - whether you’ve seen gaggles of kids (or adults) gathered around trying to catch a Pikachu, or if you yourself have felt the call to catch 'em all! The game is already a phenomenal success, with an estimated 10 million players worldwide, and as of writing it has yet to be released in the franchise’s home country of Japan.

A wild Pokémon appears in the game's AR view

The in-game view of Shrewsbury, leveraging Google Maps data to recreate the town

Bang! On….. with a shooting industry award for best website 2016

Source are delighted to announce that Boxall & Edmiston gunmakers have been recognised by the UK’s shooting industry and awarded the ‘best website 2016’.

The prestigious Shooting Industry Awards are held annually by Time inc....

Source Sponsor a high flyer

Source are pleased to announce their sponsorship of Wing Cadet Warrant Officer Hope Millar (pictured today with Honorary Group Captain Carol Vorderman RAFVR(T)) for part of her fourth coming trip to Canada as part of the International Air Cadet Exchange (IACE) program which links the Air Cadets with the world.

Why Source is a full-service agency

In recent days, we’ve seen a trend of businesses large and small utilising the services of several design / web agencies / freelancers to fulfill their marketing and design needs.

Share this page...