The Lowdown

The Importance of Mobile-Friendly Design

The concept is simple - making your website, application, or digital advertising, respond to being displayed on a small screen (like a smart phone) by altering its layout.

Buttons become larger and easier to touch, whilst other non-vital elements such as decorative images or illustrations are made smaller, or are hidden completely.

With the truly huge range of smart phones, tablets, phablets, laptops and desktop computers available, the implementation of this concept can sometimes be daunting; your website needs to work perfectly for as many screen shapes and sizes as possible, in landscape and portrait! Simply shrinking your website to fit won’t work - intelligent design decisions must be made to ensure a solid experience for users on any device.

Apps are no different. What works for your desktop computer, with it’s keyboard and mouse, will certainly need to change for your phone, with a small touchscreen as the sole form of input. Advertisements must adapt as well, if they are to grab attention in a space of dwindling real estate.

why (and how) to make sure your website is responsive

- There is an increasing trend of visitors browsing the website on a daily basis from mobile devices, rather than traditional computers. Many companies report seeing upwards of 50% of their traffic come from these devices, such as iPhone and Android handsets.

- Modern websites are often designed for mobile first. The layout is planned for use on a small screen, and then scaled up for larger displays, to avoid images and text ever becoming too crowded.

- Mobile devices often rely on touch for browsing, rather than a mouse. Buttons and links should always be large enough to tap with a finger, without difficult aiming.

- Websites loading for mobile will often rely on a slower Internet connection that full desktop sites. To improve loading times for users, measures should be taken to optimise the size of the images being loaded, the order that code resources are being loaded, and the number of resources the website relies on to function. Lots of files and images equals a longer wait for users, and patience can run out quickly.

- Although mobile browsing is relatively young (when compared to traditional desktop websites) a strong design ethos has already arisen around what constitutes a simple to use website for mobile. Elements such as the so-called ‘burger’ menu abound, and act as useful shorthand for communicating meaning to users subconsciously. Utilising these mobile design paradigms will improve user experience.

Keep alert - email scammers continue to get more convincing!

UPDATE (30/03/2017) - Although this article is more about dealing with email scams, social media scams are also on the rise - have a read of this article to see just how clever the scammers have become.

Did you know that phishing attacks (the name given to an email scammer trying to "fish" for personal and financial details from an unsuspecting recipient) are now the most common source of ransomware and malware? According to Barkly, 85% of organisations have been the victim of a phishing attack, and 60% said that the rate of phishing attacks being received has increased since 2014. It's vitally important to be aware of the risks and the warning signs!

Yesterday, I received an email at my home email address that was worded as follows (names have been changed to protect the innocent!)

Good day to you, Gareth!

I am bothering you for a very urgent occasion. Allhough we are not familiar, but I have significant ammount of information concerning you. The fact is that, most probably mistakenly, the info of your account has been emailed to me.

For instance, your address is:


I am a law-abiding citizen, so I decided to personal information may have been hacked. I attached the file - that was sent to me, that you could learn what information has become obtainable for deceivers.

Document password is - 2412

Rio Sonnenthal

Being knowledgeable about this sort of thing, alarm bells immediately rang. An unexpected email, from someone that I don't know, with an attachment? This meant it was almost certainly a virus or some other sort of malware. However, the presence of my real postal address in the email (which has been redacted above for obvious reasons) is something that I've never seen before on an email like this, and I'd be lying if I said that it didn't make me consider the possibility that it may be genuine.

Subsequent inspection of the attachment shows that it is a Word document template that downloads a couple of image files from the Internet, one of which contains a malicious program designed to sit on your machine harvesting banking and financial details - definitely not something you want on your computer!

The fact that the document is password protected is also a method of trying to hide the presence of malware - the file is encrypted and is therefore harder for anti-virus and internet security packages to identify as malicious.

How to avoid being the victim of a phishing attack

As the scammers get more and more sophisticated, it becomes increasingly difficult to separate legitimate emails from the scammers. However, there are always warning signs and elements of phishing emails that should ring alarm bells:

  • Is the email from someone you know? Check the email address the email is being sent from, not just the name. Also, even if it is from someone you know, keep in mind the possibility that they may have been hacked and look out for other warning signs - perhaps contact them through other means to check if they sent the email, you may be doing them a favour as they may not know their account is sending out scams.

  • Does the email address you by name? Most phishing scams out there will not address you by name, instead starting with something generic like "Dear Account Holder" or "Dear Customer". However, as you can see from the email above, the scammers are now catching on to this and are stepping up their game!

  • Does the email have attachments on it? If you receive an email with an attachment that you are not expecting, do not open it! Even if the email seems innocuous and just claims to contain some funny pictures of cats, most attachment types can harbour malicious software.

  • Is the email asking you to sign in to an account, enter personal details or telling you to change your password? If you receive an email asking you to do this, never click on any links in the email - instead go directly to the website in question by typing the address into your browser. A link in an email like this is more than likely to be fake, and take you to a page that looks identical to the website in question - but it will harvest your details and then sell them to criminals.

  • Is the email asking you to transfer money? This is a very common fraud tactic, not only against personal users but also against businesses - so called "CEO fraud" - a member of staff will receive an email claiming to be from their CEO asking them to urgently transfer money to a specific bank account for a plausible sounding reason. In reality, the "CEO" is just a scammer specifically targeting organisations. Over 35% of companies have fallen victim to this scam - don't be one of them!

  • Is the email badly worded and littered with spelling mistakes? English is often not the scammer's first language. Poor spelling and sentence structure is a sure warning sign of a scam, but is also sometimes used deliberately to try and avoid spam filters and other email blocking software - stay alert.

  • Is your anti-virus/internet security software up to date? In an ideal world, you'd be able to spot scams before falling victim to them and opening their attachments - but sometimes, just as I almost did yesterday, something might slip through. In these instances, it's vital that your computer's anti-virus/internet security software is kept up to date - it's your last line of defense.

Above all else - if you are in any doubt whatsoever as to the veracity of an email you have received, delete it!.

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