The Lowdown

25 Days Of Christmas Charity Game

Every day in the countdown to Christmas we will be giving you the chance to win one of our daily star prizes kindly donated by our awesome clients. Help us to celebrate the festive season and join in the fun. For every person that plays, Source will make a donation to Severn Hospice.

How To Play

1. Sign up to our mailing list. We will send you a new game every morning.
2. Flip the cards & match the pairs for your chance to win*.
3. For everyone who plays, Source will donate money to Severn Hospice.

Subscribe to our mailing list

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Good luck everyone!

* T&Cs apply. Each day a winner will be chosen at random.

Local SEO Starts Here: Why You Should Be Using Google My Business

The rules of search engine optimisation are continuing to evolve. So it is important that you are ahead of the game. With thousands of search terms typed into Google every minute, it can be difficult to stand out.

From metadata and descriptions to keywords and Adwords, there is a lot to focus on. That is where expert advice may be required. However, as a business, there are a few simple steps that you can take to help with your SEO.

In your local area, there are customers who need your services. Google recognises this demand and sees the value in trying to give the best results for any local enquires. This is where Google My Business comes in.

By setting up your Google My Business page you are giving them the most up-to-date information. Whether it is a website link, food menu, or opening hours, Google will have the correct details. But moreover, they will be able to share this with your target audience. 

Here Are 5 Great Reasons Why You Should Update Google My Business

1. Your Customers Will Love It

One of the most popular features of Google My Business is displaying your opening hours. If you are a restaurant or a shop, then make sure you are telling people when you are available. This is a simple thing that will have a positive impact on how a customer views you. How else are they going to find this information? If your details aren’t displayed immediately after a search enquiry, it’s likely a customer will look for alternatives.

2. Insights Let You See What Is Going On

The Google My Business dashboard features some great analytic data. It will show you how many people are clicking through to your website. As well as how many people are using the ‘Request Directions’ feature. It shows you if you are being found through search terms or direct links. And even how many people are calling you. All of which is useful for seeing how your customers interact with you.

3. Customer Will Trust You

A key feature of Google My Business is the Reviews section. According to Search Engine Land, “88% of customers say they trust online reviews as much as personal recommendations”. The more positive reviews you gain, the more an audience will trust you. Just make sure they aren’t fake reviews.

4. Integrated Maps

Are people often asking you for directions? Google My Business might have the solution. More people are using their smartphone as a satnav. So having your business optimised on Google Maps will save time and energy. With the tap of a button, customers will have real-time directions, including live travel times.

5. It Is Free

Setting up a Google My Business page will cost you nothing. Whether you are a local restaurant on the high street or a global supplier of manufactured products, your Google My Business page will give you the chance to keep your audience up-to-date directly where people are searching for you. And that could have a very positive impact indeed.

If you would like to find out more information about how Source can help with SEO, contact our digital marketing experts today.

Kit celebrates 10 years at Source

When Kit first joined us back in 2007 as a part-time Flash Developer, he would never have guessed that it would lead to a career in web development. He was fresh-faced and straight out of university, with a keen desire to expand his knowledge and gain experience in the workplace.

It’s Clear; Don’t Design Your AdWords Bidding Around Competitors

When using Google AdWords to promote your business, it’s important to keep an eye out for new ways to refine your campaign. Whether it’s devising compelling ad copy or targeting new, topical keywords, ensuring your ads are...

The Answer To Your “Why”: Mouse Tracking & Click Analytics Heatmap Software

People are visiting your website – great. You know which pages they’re visiting – even better. But do you know why? What’s motivating people to visit a certain area and, more importantly, is it the area you want them to visit? If not, why not?

The Coracle World Championships?! Whatever Floats Your Boat

Yes, that’s right. Just three months after the last event, Source are at it again; banding together and raising money for another worthy cause. This time, the event takes place on the banks of – or should we say “in” (probably!) – the River Severn. Once again, we’re delighted to be taking part in the Macmillan Coracle World Championships.

Digital Economy Act: 2017 Updates

We’re only half way through 2017, yet this year has already proven a rambunctious time for digital lawmakers! In the UK, discussion has been rife over recent changes in Internet law. The Investigatory Powers Act, which controversially allows our secret services to snoop on and record every UK citizen’s Internet habits, came into being earlier in the year, against the advice of… well, almost everyone.

Source At The Shropshire Business Awards 2017

Suited and booted in our fanciest of clothes, several members of the Source team recently headed over to the Telford International Centre to attend this year’s Shropshire Business Awards.

Look, We Promise Social Media Really Does Work: A Case Study

Regular readers will be aware that Source were taking part in Shrewsbury’s Race For Life this month. Well, we did it. Not only did we run the entire 5K (with some of us beating our personal bests), but we also managed to raise a staggering amount of money.

Source Raising Money For Cancer Research UK In Race For Life

Novelty t-shirts on and running shoes at the ready, Source is uniting with thousands of women across the country for one purpose; to beat cancer!
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