The Lowdown

An Exciting Beginning For Brewer’s Goose

Source is delighted to have recently completed a branding project and website design for Brewer’s Goose.

An exciting new concept, Brewer’s Goose supplies hand-reared, free range Leicestershire geese that have been sustainably fed on brewer’s grains.

They have partnered with Harper Adams University (Source recently rebranded their SU) as part of their scholarship programme, which sees a percentage of every sale going towards supporting new graduate startups. Alongside this, they have also teamed up with Purity Brewing, who will be supplying the sustainable feed.

Fred Hammond, the business founder, approached Source in need of a brand identity and website to coincide with the July launch date. “Having worked with Source before, I had no hesitation in returning for their expertise, vision and professional services”, explained Fred. “The team immediately understood the vision of the brand which I wanted to create and had impressive insights on how to make the vision a reality.”

Brewer's Goose Tote Bag

A New Website Design For A New Business

Built using WordPress, our web developers designed a simple new website that is easy to use, highly functional and fully optimised for use on mobile.

The template was built from scratch within two days to fit with Fred’s tight deadline and features an adaptable CMS, which will allow for easy expansion inline with business growth, and can also accommodate full e-commerce support when the time comes.

Fred went on to say, “I am over the moon with our work together so far, and this is just the beginning. I hope this is a relationship which continues to grow as the business and brand develop in years to come.”

How Can We Help You?

Are looking for a full-service design agency to help you develop your branding or build you a new website? Speak to our team in Shrewsbury today and we will be happy to help support you from concept to completion.

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Social Media Tips & Tricks: Instagram

You might have heard that Instagram is quickly becoming one of the most successful social media channels. But as a business, do you really need another online profile? Especially one that is, “just pictures of stuff”? Our digital marketing team are here to give their verdict…

What Is Instagram

Instagram is a social media platform that can be used to reflect the visual side of your brand. It is an easy, user-friendly channel with pictures and videos at the heart of its offering. It can a great way to draw attention to the services and products you offer. It essentially uses visual representations to convey descriptions.

You can also showcase your day-to-day activity or projects that you are working on. It can help to share a personal connection with customers and put a face to your brand.

Instagram Stories is a (fairly) new feature on the app. In a nutshell, you can create a ‘story’ which will disappear after 24 hours. But what’s the point in that, we hear you ask?

Well, this sort of digital marketing can create a sense of FOMO (Fear Of Missing Out). In this golden age of social media, Generation Z is obsessed with not missing out. Whether it’s a new product launch, interview with a celebrity, or the announcement of a sale. This is a great way of connecting with your audience and keeping them interested in what is happening.

If you are able to successfully harness the power of Instagram, you can create a truly compelling picture of your business. Add to that the opportunity to create targeted, paid adverts, and suddenly you can reach out directly to your audience in an effective and measurable way.

Sharing posts on Instagram…

Sharing an Instagram post is easy. It only requires a couple of clicks. Here is a simple guide to achieving the perfect post:

  • Download the app and create an account (if you haven’t already).
  • Choose/take a photo that you want to post. Top Tip: Make sure it is a good quality image. No one wants to see a blurry picture.
  • If required, add a filter and edit the post. Although you may wish to do this beforehand using Photoshop or another third party app.
  • Come up with a caption relating to your post. Try not to be too wordy.
  • Make sure you add some popular hashtags. This will allow for easy searching and will help define the topic of your post.
  • Tag your location so that people can see where you are.
  • Now share your creation for the world to see.

Social Media Is More Than Nice Pictures

You should aim to update your Instagram account a couple times a week. Uploading often provides customers with regular content relevant to their interests. Top Tip: Make sure you figure out when your posts get the most engagement. Is it early in the morning, lunchtime or in the evening?

Remember, photos make it easy for people to understand what you have to offer at a quick glance. Make sure it is eye catching and something your target audience will love.

Why is Instagram effective?

Like all social media channels, Instagram provides an easy way to stay connected with your customers. But it can also be used for research. Top Tip: Want to see what your competitors are doing? You’ll likely find them sharing updates and, more importantly, giving you an insight to any missed opportunities within your industry.

Anyone has access to Instagram and there are options to ‘like’, ‘comment’ and ‘share’ posts. By analysing the engagement you receive you can narrow down your target market and highlight key factors which they are interested in.

Maintaining your Instagram…

So, your Instagram page is up and running, now what? Maintaining the appearance of your Instagram page is essential. It is a reflection of your business and can instantly create a good or bad impression. Top Tip: If you use the same filter on each post you will be able to create a consistent feel to your account. You could even consider experimenting with the layout if you are feeling creative.

Need Help With Your Social Media Strategy

We understand that creating an effective social media strategy is vital to the success of your online activity. If you need support producing content or creating targeted online adverts to suit your demographic, speak to our digital marketing team today on 01743 366336.

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New Website Design Rolled Out For Techni

A web design agency in Shrewsbury has recently completed a new website for Techni, the "market leaders in the design and manufacture of cast mount and drive solutions for the mobile transport industry." The comprehensive site includes multiple pages of technical information and detailed images of products, so it was vital that the structure complemented the content. Effective navigation is...

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Source Raise Money In Race For Life

Source will be taking part in the Shrewsbury Race For Life on 1st July 2018 and raising money for Cancer Research UK. The women's-only event has been running since 1994, where ladies across the country are sponsored to walk, jog or run the 5-kilometre course. This years event will be taking place at The Quarry, Shrewsbury, with all proceeds raised...

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Healthy Holidays & Digital Ads

There are so many options available when it comes to digital ads. It is now more important than ever that your products and services stand out from the competition, whether that be online or in the real world. With a wealth of digital expertise and a dedicated in-house creative team, Source was recently commissioned to create two different digital display...

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Social Media Tips & Tricks: Facebook

Someone somewhere will have told you that your business must use social media in your marketing strategy. It might have even been us. Facebook, Twitter, Instagram and many others have changed the modern world. We are now raising the next generation who haven't known a time where social media didn't exist. It has become interwoven into society and is an...

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GDPR & The Future Of Data Protection

After years of preparation and debate, the European Union passed the General Data Protection Regulation (GDPR) in April 2016. Despite the UK's decision to leave the EU, GDPR is one of the many regulations that we will continue to enforce. As of the 25th May 2018, new data handling rules will apply. What Is GDPR? In a nutshell, GDPR is...

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