The Lowdown

Introducing Lauren, our new Digital Marketing Executive

Say a big ‘hello’ to Lauren Quayle, Source’s latest addition. She joins us in the capacity of Digital Marketing Executive, where she will supplement our design and technical teams in bringing smart marketing approaches to fruition.

Lauren joins Source from a background in SEO, Google AdWords and Social Media Marketing. Mobile advertising is a much more prominent form of marketing now than ever (for example, in 2016 UK mobile ad spend is forecast to overtake television and print for the first time) and Lauren’s roll will be pivotal in providing our clients with the most intelligent and effective marketing strategies available.

In her free time, Lauren enjoys hitting the gym and the muscles films of Tom Hardy.

If you would like to discuss your digital marketing needs, or talk about Tom Hardy, feel free to contact Source and ask for Lauren today!

Dragons, Harrods and Hamleys at Source...

Shrewsbury-based agency Source, which specialises in creative and digital marketing, has completed the first phase of a major packaging and online overhaul for a mid-Wales company that will see its products displayed in Harrods and Hamleys stores in London next year.

Timberkits, based at Llanbrynmair in Powys, recently secured funding for expansion after appearing on television’s Dragons' Den programme, where fashion tycoon Touker Suleyman invested £40,000 for a 30% stake in the business.

Founded in 1998, Timberkits produces wooden models sold in kit form and has increased its product line-up to face an expanding world export market.

Sarah Reast, managing director of Timberkits, said: “The brief was to streamline and broaden the appeal of our packaging design and to produce an easy to navigate website which clearly displayed our products yet adhered strictly to our ethos as an approachable family company.

“One of the many things that impressed us about Source was that in addition to their 360 degree business approach and willingness to get involved beyond normal service levels, they ensured that we have total control of our website through their own comprehensive Content Management System which is incredibly easy to use and gives us the ability to make changes as and when we require.”

Source MD Sally Tringham added: “The team here at Source have been delighted to work with such a prestigious company as Timberkits. They are a really creative and forward-thinking client and we have developed a highly successful working partnership with them.”

Refreshing New Look for Shropshire Brewer

A Shropshire brewery has rebranded its range of craft beers as part of a company expansion plan to drive sales into London and Europe. Formerly known as The Longden Brewing Company, proprietors Tim Wakeley and Oliver Waring have renamed the company The Shropshire Brewer and launched a new brand identity.

Tim Wakeley, proprietor at The Shropshire Brewer with Sally Tringham, Source managing director

Material Design: Google’s Beautiful New Design Language

Just over a month ago, Google announced Material Design - a triumph of striking interface design and programming acumen. Yesterday, Google’s logo received it’s first real update in 16 years. So what’s it all in aid of? And where does design come in?

Tools of the Trade

For a long time, building website was reserve of a cerebral minority. Until the last few years, front-end development (the art of building what a visitor sees when they visit a website, out of nothing but good old HTML and CSS) was tricky to say the least...

Online identity fraud and how to protect yourself

Scam artists have been working to defraud others pretty much since the concept of currency and bartering was invented. With the creation of the Internet came the perfect tool for scam artists to target millions of potential victims, so it's...

Being mobile-ready is now more important than ever

By the end of 2014, 51% of website visitors were using their mobile phones to access the internet. This paradigm shift has been a long time coming and it’s a shift that has big repercussions for business everywhere. With so many visitors now using small screens for Internet browsing, it’s important that your website is designed with this in mind.

Moving Pictures (or: how to viral)

If a picture’s worth a thousand words, think of the value of just a few seconds of video. Source have examined the phenomenon carefully, and we’re here to break down how video can work as a powerful tool for your marketing needs.

Micro Bit... or Raspberry Pi?

Some would argue that the British software industry (especially video games) can be traced back almost entirely to the bedroom coders of the 80s. The affordability of machines like the ZX Spectrum and Acorn Electron gave school children across...

Getting to Page 1 of Google

If you have a website, you’ve asked yourself this question before: “How can I get my website to the top of Google?"

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