J A Milton


Marketing, Website

J A Milton are specialists in upholstery and offer an extensive range of high quality and affordable products, suitable for an array of DIY and upholstery projects.

The Brief

To develop an online shop that could accommodate their extensive product range, as well as convey their quality customer service offering and pedigree within the industry.

We Delivered

A fully functional e-commerce website integrated with J A Milton’s existing CRM and sales order processing system. The Source team work closely with FlightDeck and J A Milton to develop a robust API integration that keeps the product catalogue synchronised at all times.

The Results

An easy-to-navigate and use website, designed to provide an intuitive user journey, that guides customers through the myriad of products and gives prominence to helpful customer service pages, including ‘how to’ videos, FAQs and useful blogs. 

The Detail

Established in 1989, J A Milton has built up a loyal, online community by offering handy tips and advice, video tutorials and blog posts to help guide customers through their projects.

As well as providing a range of quality tools and fabrics, they also offer a variety of courses for different levels of proficiency, encompassing traditional upholstery, wood finished and furniture restoration.

The new website also includes their brand new ‘JAM Loyalty Scheme’ where customers will be rewarded with exclusive offers and discounts for each £1 spent online. And includes a bespoke ‘sample service’ that enables users to preview and select fabric and trimming samples before purchase. 

J A Milton Website

J A Milton Website
J A Milton - Ribbons

“We have been delighted with Source as a company and the new website they have built for us. From start to finish, they were a pleasure to work with – importantly, they listened to what we wanted. They produced an excellent brief with a full-costed proposal, including timescales and project management. Their USP for us was creative, fresh and novel designs. A customer comment we have received since launching was that website is ‘very modern and of-the-moment’. In addition, Source has a complete team who can deliver the functionality that a modern e-commerce site requires. 

“They understood how vital security was and how important PCI compliance is these days. Source is now a vital member of the JAM family and will be providing us with ongoing support, advice and expertise to ensure our website, social media and promotions are integrated, creative, effective and ‘of-the-moment’.”

J A Milton Website
J A Milton Website