Hertfordshire University Students' Union came to Source with a brand identity project in 2017. Their old brand was fragmented and lacked a clear direction, resulting in a loss of consistency on-campus.
Utilising our experiences in the higher education sector, we quickly launched an updated brand, requiring only a subtle tweak to the logo. We incorporated vibrancy and consistency through an iconic but flexible styling. This was designed specifically to underpin all communication between the Union and its students.
The Students' Union's identity is now highly engaging and on display across both university campuses through wall graphics, signage and ongoing campaign initiatives.
The campaign, created by Source for the recent presidential elections, was a huge success with a significant increase in votes and participation compared to previous campaigns.