We created a stunning new brand and website for local radiotherapy technology specialist OSL.

The brief

We were commissioned by Shrewsbury-based Oncology Systems Limited (OSL) to rebrand the business, followed by a bespoke website that would showcase and promote their expertise of radiotherapy, oncology and urology technology used in the treatment of cancer.

We delivered

A strong and vibrant brand that sets OSL apart in the radiotherapy industry, utilising their long-standing reputation whilst breathing new life into their visual identity and presentation.

The new site had a number of specific requirements, including a vast amount of technical content and a complex sitemap. A bespoke website service was needed to ensure the final design fully conveyed the services offered by OSL whilst maintaining an easy-to-navigate interface for their users. 

OSL brochure

The results

A smooth website user experience was essential, not only to keep visitors returning but also as a strong indication to search engines that a website is functional; ultimately assisting with a business’ search engine optimisation (SEO). With this in mind, we ensured the user experience was enhanced by giving the website a structured design, together with robust programming and a responsive layout for optimal display on a variety of devices and screen sizes.

Due to the nature of the industry and the size of the website – together with the subsequent level of pages required – it was vital that the menu and navigation schemes were carefully considered to ensure web visitors could effortlessly locate content.

With the need for fresh, regular updates to pages, the content management system needed to be simple so that OSL could add content frequently and easily. Furthermore, client logins required an additional level of content management in the form of downloads per account and the website was integrated into OSL’s FlightDeck CRM.


increase in sessions in first year

OSL website

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Name of client

OSL website


increase in users


increase in new users

OSL logo development
OSL business card

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