Darwin’s Townhouse

With the redevelopment of a 20-bedroomed boutique B&B, the Ditella Group required a brand that resonated with the town of Shrewsbury.

The brief

We were commissioned to develop a quirky and historical brand for Darwin’s Townhouse – a unique B&B that was full of personality and captured Darwin’s legacy.

We delivered

To depict the Darwin theme, we used black and white illustrations to produce a stylised and relevant brand identity, whilst developing both character and charm. In addition, the new website served a dual purpose, using beautiful photography to elegantly showcase the rooms and venue whilst also providing seamless integration with the Eviivo-based booking system.

With sister venues including The Loopy Shrew and Darwin’s Kitchen, we wanted to house all venues under one group, therefore creating the Ditella Group as an over-arching brand. Using the same site structure – which builds on the Ditella brand – each venue maintains its own identity whilst encouraging people to easily explore the other locations via links.

Darwin's Townhouse logo
Darwin's Townhouse photography

The results

This fabulous, quirky boutique B&B in Shrewsbury is a firm favourite for tourists and visitors alike, aided with an easy-to-navigate website and booking system which simplify the whole experience. 


increases in conversions

Darwin's Townhouse signage
Darwin's Townhouse photography

The fame of Shrewsbury’s most illustrious son means that you will find all manner of things named after Darwin, from the local Salopian beer, to the new boutique B&B, Darwin’s Townhouse.

Darwin's Townhouse menu


increase in conversions


page views in X months

Darwin's Townhouse website
Darwin's Townhouse brand texture
Darwin's Townhouse photography

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