Hertfordshire Students’ Union

Hertfordshire University Students’ Union were recommended to Source in 2017, to review the brand identity and create a clear marketing strategy moving forward.

The brief

Following research, it was agreed that the existing brand was fragmented and lacked a clear direction, resulting in a loss of consistency on-campus. Therefore a brand development process was carried out in order to increase consistency and re-engage students.

We delivered

Utilising our experiences in the higher education sector, we quickly launched an updated brand, requiring only a subtle tweak to the logo. We incorporated vibrancy and consistency through an iconic but flexible styling. This was designed specifically to underpin all communication between the Union and its students.

Hertfordshire Students' Union business cards
Hertfordshire Students' Union logo

The results

The Students’ Union’s identity is now highly engaging and on display across both university campuses through wall graphics, signage and ongoing campaign initiatives.

The campaign, created by Source for the recent presidential elections, was a huge success with a significant increase in votes and participation compared to previous campaigns.

increase

in voter turnout and student engagement year on year

Hertfordshire Students' Union taglines

This looks great! I love the colours and the overall message that comes through the posters. I think the mix of real images and graphics works perfectly.

Shanara Hibbert, Marketing and Communications Manager – Hertfordshire Students’ Union

Hertfordshire Students' Union hashtag

XXX+

increase in conversions

XXXXX

page views in X months

Hertfordshire Students' Union doorway frontage
Hertfordshire Students' Union signage
Hertfordshire Students' Union photography

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