Harper Adams

From the very beginning, our aim was to develop a modern theme that would resonate with the students of today, whilst respecting the well-established Harper Adams identity.

The brief

Recently named University of the Year for the second year running, Shropshire-based Harper Adams (located in Newport) is renowned for being dedicated to battling the planet’s future development and finding ways to manage the ever-growing demand on vital resources.

In order to reflect the university’s goal of “Tackling Tomorrow’s Challenges Today”, we were commissioned by the Students’ Union to carry out a full rebrand of HASU including logo, typeface, colour palette and the sub-brands for their various divisions.

Harper Adams
HASU ideas development

We delivered

With a tight timescale, the project needed to be completed in a timely manner, whilst also working alongside the university’s own rebrand. As well as the logo, colour palette, typeface and sub-brands, we also developed designs for social posts, posters, stationery, uniforms, signage, wristbands and other branded material. Phase II sees a rework of the HASU website and exhibition material.


new brand


new sub-brands

HASU Summer Ball posters
HASU shirt livery
HASU posters

What Source has created we are so happy with. It was also great to have a company who were so accommodating when we needed meetings.

Gemma Tibbles, Commercial Manager – Harper Adams University

HASU adverts


increase in conversions

HASU web

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