Destination Golf Services
New look, new feel: we created a complete brand identity and online presence for Destination Golf Services.
The brief
Destination Golf Services is a new start up looking to provide Destination Management to the travel sector, working B2B. They wanted to create a strong brand identity that projected professionalism, trustworthiness, and a premium service experience. Additionally, they were looking for a website which communicated that their clients are cared for throughout their booking and travel journey, from pre-flight arrangements through to post departure.
The results
We created a simplistic and modern logo with the use of flat colours and sans serif logotype. The logo graphic represents the letter ‘D’ with a flag in the middle which is a nod to the sport and a symbol of a destination point. From the color palette and typography to the logo and iconography, every element was designed to reflect Destination Golf Services’s unique personality and positioning, emphasising the high service standards and setting them apart from the other group businesses and competitors.
To ensure consistency across every touchpoint, the team at Source developed comprehensive brand guidelines and accompanying PowerPoint Presentation template.
Finally, we designed and built a custom website that seamlessly integrates visuals, messaging, and navigation to communicate the brand’s high-touch service offerings and showcase customisable trips and tours.
