Alderfest
Digital marketing campaign management, and Alderfest creative and website for Alderford Lake
The brief
Alderford Lake is the home of family fun and aqua activities, and of local family-friendly festival, Alderfest. Source were tasked with working across the brand’s PPC activities, managing the various event-focused and seasonal paid social media campaigns.
Additionally, we redesigned the Alderfest brand, creating a fun, fresh and playful brand experience that engages the festival’s target audience. As part of this project, we also redesigned and developed a new website, whilst simultaneously running a supportive digital advertising campaign on social media which was successful in achieving some groundbreaking statistics.
The results
Source has worked closely with the client to achieve outstanding results that have helped them towards meeting target ticket sales for their seasonal events and to reach new audiences. By suggesting various new ideas and budget allocation, we were able to achieve an average ROAS of x9 on seasonal prospecting advertising campaigns.
Delivered an average ROAS of x9 on seasonal prospecting advertising campaigns
Increased the account’s overall average ROAS by
50%
