Matcha Fuel

Your new green caffeine routine: a complete brand and packaging redesign for Matcha Fuel.

The brief

Matcha Fuel is an emerging wellness brand dedicated to delivering premium, high-quality matcha products known for their powerful health benefits. Made from pure, ceremonial-grade, organically sourced matcha, Matcha Fuel’s offerings are designed to energise and revitalise, providing a natural, sustainable boost for the modern consumer.

Matcha Fuel came to us looking to refresh their identity and elevate their brand, expand their product range and develop the existing packaging and website to take them through the next stage of growth and development.

Establishing a strong brand identity update that reflects Matcha Fuel’s values and aligns to the target audience was key.

The results

A newly established logo, tailored exclusively for the brand. Anchoring the typography is a custom Japanese-inspired mark for the “A” in “Matcha” – a design element that doubles as a cultural nod and a modern icon. To ensure consistency across all touchpoints, we delivered a robust set of brand guidelines. From tone of voice to colour palettes, typographic hierarchy to imagery use, Matcha Fuel’s visual and verbal identity is now locked in with precision.

We also provided full packaging rollout that brings the brand to life on the shelf, as well as a revitalised Shopify website.