The Ilchester Cheese Co.
The Ilchester Cheese Co was founded in 1962 and is the overarching brand to many widely enjoyed cheeses such as Applewood, Marmite, Jarlsberg and Mexicana.
The brief
The company recently invested in a considerable brand update, completely reinventing the look and feel of Ilchester Cheese Co., previously known as Norseland. Ilchester Cheese Co. approached Source with the task of building a new site, utilising the new brand.
The brief was to completely rebuild the existing site which was 7 years old and looked outdated and tired. The business wanted a site that would be dynamic, engaging and communicate the fascinating company story and their journey since the start in a captivating and visual way.
Source built an impressive new site using the elements from the new brand and new photography. It encapsulates the core personality of the fun, friendly business, showcasing the individuals that work there and inviting the user to find out more about The Ilchester Cheese Co.
We included clever movement to bring key elements of the site to life, created a smart looking timeline to communicate the Ilchester Cheese story in a fun and lively way, and built bespoke, user friendly tabs that opened up areas of important information. Each page on the site has its own unique layout, encouraging engagement across all areas and the individual cheese brands that fall underneath the Ilchester Cheese umbrella are highlighted to stand out using their individual visual branding.
