Brand Development, Print, Website

A new look for a local radiotherapy technology specialist.

Source were commissioned by Shrewsbury-based Oncology Systems Limited (OSL) to design and build a bespoke website on the back of a rebrand that would showcase and promote their expertise of radiotherapy, oncology and urology technology used in the treatment of cancer.

With specific requirements, including an extremely large amount of technical content and a complex sitemap, a bespoke website service was needed to ensure the final design fully conveyed the services offered by OSL whilst maintaining an easy-to-navigate interface for their users. Due to the nature of the industry and the size of the website – together with the subsequent level of pages required – it was vital that the menu and navigation schemes were carefully considered to ensure web visitors could effortlessly locate content.

A smooth website user-experience is essential, not only to keep visitors returning but also as a strong indication to search engines that a website is functional, ultimately assisting with a business’ search engine optimisation (SEO). With this in mind, Source ensured the user-experience was further enhanced by giving the website a structured design, together with robust programming and a responsive layout for optimal display on a variety of devices and screen sizes.

With the need for fresh, regular updates to pages, the content management system needed to be simple so that OSL could add content frequently and easily. Furthermore, client logins required an additional level of content management in the form of downloads per account and the website was integrated into OSL’s FlightDeck CRM.