Severn Hospice
Shropshire-based charity, Severn Hospice, provides vital end-of-life care for patients across the region. A key source of their funding is legacy donation; in fact one in five patients’ treatment is currently paid for by gifts in wills.
The brief
Despite the challenges faced by such a difficult and emotive subject, we have developed a thought-provoking campaign designed to grow awareness of legacy donation across Shropshire and Mid-Wales.
We delivered
Utilising the new Severn Hospice brand, the art direction includes powerful visuals aimed at establishing an emotional connection with the audience. By identifying key profiles such as active will writers, we have been able to create highly-targeted activity including social media and search, with the campaign reaching over one million people within the first three months of activity.
The results
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XXX%
increases in conversions
Source are excellent to work with; as well as regular face-to-face (virtually at the moment!) meetings, reports and updates are provided along with creative sessions to discuss priorities for the coming months.
With such a wealth of experience and talent within their team, they are enormously helpful as a sounding board for our campaigns along with offering specialist technical knowledge and wider industry knowledge. The team understand the need for sensitivity and consideration when promoting this vital income stream for the hospice, particularly during this time.
Elodie Home, Legacy and In Memoriam Advisor – Severn Hospice
16k+
users have visited the landing page
10m+
total impressions since 2019
(Source: Google Analytics, Google Ads and Facebook)
Want to see more?
Roger Parry
Goose & Co
