Severn Hospice
Shropshire-based charity, Severn Hospice, provides vital end-of-life care for patients across the region. A key source of their funding is legacy donation; in fact one in five patients’ treatment is currently paid for by gifts in wills.
The brief
Despite the challenges faced by such a difficult and emotive subject, Source has developed a thought-provoking campaign designed to grow awareness of legacy donation across Shropshire and Mid-Wales.
We delivered
Utilising the Severn Hospice brand, the art direction includes powerful visuals aimed at establishing an emotional connection with the audience. The premise of the campaign is to capture a variation of scenarios, using real patient stories. Ultimately painting a full picture of the service that Severn Hospice provides from pain management to fulfilling final wishes.
The new campaign has been rolled out over banners, posters, social media content, a new landing page and a variety of other assets.
