Applewood Cheese
Applewood, part of the Ilchester overarching brand, enlisted us to build a new website for them using the new brand they’d created as a base for the design.
The brief
The website needed to have some alignment with the Ilchester website regarding layout, to show continuity between the two brands. It also needed to maintain the look and feel of the brand, but bring the Applewood environment to life.
The results
We utilised elements from the Ilchester site to show some familiarity when users switch between the sites, whilst keeping the site true to the very individual Applewood brand. The new brand and site were designed to reflect Applewood’s smoky, bold personality, being warm, fun and accessible.
Movement and visuals from the brand, such as clouds, animals and landscapes, were added to help guide the flavour-filled user journey, giving the site energy and flair. As with the Ilchester site, each section of the Applewood site has been thoughtfully designed with interesting layouts, interactive components and clear calls to action, making it easy to discover product information, find recipes, and explore Applewood’s story.
The end result is a modern, engaging site that feels fresh and exciting, while staying true to the essence of the brand.
