The Lowdown

4th January '16

source team

Introducing Lauren, our new Digital Marketing Executive

Say a big ‘hello’ to Lauren Quayle, Source’s latest addition. She joins us in the capacity of Digital Marketing Executive, where she will supplement our design and technical teams in bringing smart marketing approaches to fruition.

Lauren joins Source from a background in SEO, Google AdWords and Social Media Marketing. Mobile advertising is a much more prominent form of marketing now than ever (for example, in 2016 UK mobile ad spend is forecast to overtake television and print for the first time) and Lauren’s roll will be pivotal in providing our clients with the most intelligent and effective marketing strategies available.

In her free time, Lauren enjoys hitting the gym and the muscles films of Tom Hardy.

If you would like to discuss your digital marketing needs, or talk about Tom Hardy, feel free to contact Source and ask for Lauren today!

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Being mobile-ready is now more important than ever

By the end of 2014, 51% of website visitors were using their mobile phones to access the internet. This paradigm shift has been a long time coming and it’s a shift that has big repercussions for business everywhere.

With so many visitors now using small screens for Internet browsing, it’s important that your website is designed with this in mind. Smaller displays mean less real estate to fit the same amount of information, and touch screens mean links and buttons need to be larger to accommodate finger presses.

Clearly, simply shrinking a website designed for a monitor ten times wider isn’t always going to cut it!

Responsive Website Design

This is where ‘responsive’ website design comes in. Rather than finding a look for a website to try and suit many different screen sizes, responsive design allows the website to adapt and rearrange the content intelligently. So, no matter what device a visitor is using to see your website, it’s always going to look great and promote maximum usability (try visiting our website on your smart phone; you’ll see the layout change to fit the smaller screen.)

Responsive website design is also becoming more important for SEO. Recently Google implemented a change in their search engine for mobile, where websites without a responsive element would see their ranking penalised.

Mobile Websites are an Opportunity

There is a trend in mobile computing toward simple, quick interactions, designed for efficiency. Websites such as Amazon have leapt on this opportunity; their ‘one-click’ purchase facility has made buying through their mobile site and app as quick and simple as can be, which improves sales and customer retention.

Even if your website doesn’t sell online, any form of call to action can be enhanced with a version specifically for mobile;

  • Contact, callback and signup forms inserted directly into pages, rather than by following links to separate pages
  • Icons in place of text, helping those who may not have much time to read  overly wordy descriptions
  • larger fonts and bolder imagery, to fully utilise the screen and make information clearer to the user

Usability is King

If a visitor comes to your website from a desktop or laptop computer, odds are that they’ve been able to sit down and have fewer distractions. However, if a visitor is using a mobile phone, much fewer assumptions can be made about their situation.

Maybe they’re walking outside, and bright sunlight will make anything but the clearest text and imagery difficult to discern. Perhaps they have just a few seconds to make an order on your website, before they loose signal on the train. Or loud or distracting surrounds could make it difficult to concentrate on overly complex passages of text. A good responsive website will take all of this into account and make your website as easy to use as possible – encouraging visitor conversion and retention.

Mobile Design First, Desktop Design Later

The change in mobile visiting numbers has also prompted a change in the website development industry. Separate from the technical aspects of programming a layout that is responsive, designers are starting to design websites for mobile screens first. It makes sense to do things this way because instead of ‘squashing’ a desktop version of a website into a smaller space, this way elements should sit more naturally from the get go.

This change means that more and more websites have a good mobile layout, but it also means that the desktop version of those websites are starting to display the same sort of design ethos. The result is cleaner pages, bolder imagery and copy, and a focus on efficient interactions, on both mobile and desktop website designs.

If your website could benefit from an appraisal, get in touch at and we’d be happy to advise on how to get your website mobile.

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14th April '15

marketing opinion source

Moving Pictures (or: how to viral)

If a picture’s worth a thousand words, think of the value of just a few seconds of video. Source have examined the phenomenon carefully, and we’re here to break down how video can work as a powerful tool for your marketing needs. The advent of viral marketing In the past few years, the Internet has seen the advent of faster...

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23rd January '15

source website

Positive Moves for Design Agency

Design agency Source is celebrating success following a hat trick of new business wins and the launch of its new company website. The Shrewsbury-based firm believes these latest developments are an indication of how the agency is expanding its services to meet the demands of clients who require a range of marketing services under one roof.   With a positive start...

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16th January '15

source website

Source unveils stunning new website for 2015

To mark the start of the new year, Source have produced a beautiful new website to display their range of fantastic imagery. The site features a portfolio of work produced for clients, great photography of the team and offices, and a new and improved blog. The design of the new website is minimal, giving full prominence to the stunning imagery...

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30th September '14

new office source

Agency opens doors of new £250,000 home

A digital agency in Shropshire has cut the ribbon on its new home after a major investment. Creative design and marketing agency Source has spent around £250,000 buying and converting a run-down building near Frankwell transforming it into a new home that will allow the business to expand. The refit has included new cladding on the front of the building...

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15th June '14

design source

Working with your friendly neighbourhood designer…

Whilst we at source aim to take all of the legwork out of developing your website or marketing materials, we will often require information from you to make it all happen. Some images, some text, maybe a video or a database of contacts or other information. Fear not! Supplying this information to us is as easy as pie. Our web...

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12th January '13

competition source

Win an iPad mini with Source!

To be in with a chance of winning simply do one (or all!) of the following... Like our Facebook page:  Share our competition post on your Facebook timeline Follow us on Twitter: Follow us on Pinterest: The more you Share, the better your chances of winning! Competition closes on the 31st on January. Good luck everyone!

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2nd January '13

roundup source

We’re back!

So the Source office doors open to a new year, full of promise and opportunities. But what of the year behind us? Some of the best work Source has ever produced was achieved in 2012. Read on to see our take on 2012 at Source... We created some of our most technically accomplished websites to date: Pleydell Smithyman In the...

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24th September '12

birthday source

Source is 21!

Source recently celebrated its 21st birthday! We had a party. Check out the pictures, and if you were there, drop us a message on Facebook. Or, if you see a picture of yourself here, why not pin it?

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