The Lowdown

5th September '18

graphic design marketing source

Hot off the press & in front of your audience

It is easy to get carried away and invest all of your time and effort in digital design and communication. But there is still a lot to be said for traditional forms of marketing.

Ultimately, even with a strong network of individuals engaging with your digital channels, it is likely that your audience can be targeted via other means.

Print is dead. Long live print!

You may hear that print media is a decaying format, but for many people, it is still their main source of news and featured stories. So if your audience are reading magazines, surely you should engage with them.

Our graphic designers in Shrewsbury have recently designed a range of print adverts which can be seen in some of the countries top magazines. Here are three of our most recent projects:

Absolute Collagen – Attitude

Absolute Collagen is an anti-ageing liquid collagen supplement. Source has been working closely with Maxine and the team since the very beginning. They have seen rapid business growth in recent years and have been praised by the likes of GQ and Hello!

Our most recent project for the brand was to create two print adverts for Attitude magazine. One of which appeared in the celebratory 300th issue of the biggest selling gay magazine in the world with a print circulation of over 50,000 copies.

B.fresh – Vera

Our good friends at B.fresh had recently required our digital design skills to produce an animated display advert at Heathrow Airport. Now the cold press juice company needed our graphic designers to produce a print advert for another jet-setting opportunity.

Vera is the official publication for Virgin Atlantic, and with 74% of passengers reading the inflight magazine, there is a huge opportunity to reach a new audience.

The ad featured in the September issue of Vera magazine which was fronted by none other than Ryan Reynolds.

British Quinoa – Grape Tree

The well-being and healthcare shop, Grape Tree produces a seasonal print magazine which is available in all of their stores. Our client, The British Quinoa Company required an advert to promote their new range of products that would appear alongside Davina McCall.

With the target demographic being exposed to the publication in store, there is a real opportunity for quality exposure to the right people.

Graphic design that speaks for you

If you are looking for a graphic designer to help provide a professional touch to your next project, we’d love to hear from you. From bespoke branding for your business to vehicle livery and van wraps, our creative team will be happy to help. Speak to us today to find out more details.

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New Website Design Rolled Out For Techni

A web design agency in Shrewsbury has recently completed a new website for Techni, the “market leaders in the design and manufacture of cast mount and drive solutions for the mobile transport industry.”

The comprehensive site includes multiple pages of technical information and detailed images of products, so it was vital that the structure complemented the content. Effective navigation is key, and Source developed a simple menu system, along with an internal search bar to provide a great user experience throughout.

Website Design Using WordPress

Built using WordPress, the new site includes a user-friendly CMS (content management system), allowing for Techni to quickly add any updates to any of the pages. This also means that the latest security features can be maintained and updated directly through WordPress, as and when required.

Like all of the websites we develop, the template is bespoke to ensure we could meet the requirements of the client. With a steady increase in traffic to the site coming from mobile, and with recent changes to the way Google indexes a website, Source designed mobile-first, making the site compatible across all devices.

Need a new website designing? Speak to our web development team on 01743 366336 and find out how we can improve your business through effective design and digital marketing.

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Source Raise Money In Race For Life

Source will be taking part in the Shrewsbury Race For Life on 1st July 2018 and raising money for Cancer Research UK. The women's-only event has been running since 1994, where ladies across the country are sponsored to walk, jog or run the 5-kilometre course. This years event will be taking place at The Quarry, Shrewsbury, with all proceeds raised...

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27th November '17

christmas competition source

25 Days Of Christmas Charity Game

Every day in the countdown to Christmas Source will be giving you the chance to win one of our daily star prizes kindly donated by our awesome clients in our 25 Days of Chrismas Charity Game. Help us to celebrate the festive season and join in the fun. For every person that plays, Source will make a donation to Severn Hospice....

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12th October '17

careers source team

Kit celebrates 10 years at Source

When Kit joined Source back in 2007 as a part-time Flash Developer, he would never have guessed that it would lead to a career as a web developer. He was fresh-faced and straight out of university, with a keen desire to expand his knowledge and gain experience in the workplace. A Web Developer's Learning Is Never Over Over time, Kit...

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14th August '17

charity shrewsbury source

The Coracle World Championships?! Whatever Floats Your Boat

Yes, that’s right. Just three months after the last event, Source are at it again; banding together and raising money for another worthy cause. This time, the event takes place on the banks of – or should we say “in” (probably!) – the River Severn. Once again, we’re delighted to be taking part in the Macmillan Coracle World Championships. What...

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Out with the Old

We hope 2017 is being kind to you so far. In (great) anticipation of next month’s start to Daylight Saving Time, Source is having a spring clean. Putting A Spring In Our Step Since moving to our current offices in 2014, we’ve seen an influx of new clients and exciting projects. Many of these include packaging and photography, and with...

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7th February '17

opinion source virtual reality

Virtually Reality

2016 was the year virtual reality became, well, a reality. You might have seen people wearing these oversized headsets, a futuristic gateway to a digital world that leaves you looking like a muppet to onlookers. For the uninitiated, virtual reality headsets allow you to see a virtual world all around you, such as a completely immersive video game, or a...

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31st January '17

charity source

Charity competition a winner at Source

A leading Shropshire design agency came up with a novel idea to celebrate 25 years in business with an interactive online competition, not only raising money for a county charity but also raising awareness of their clients’ products and services. An off the wall donation from Sally Tringham (left) of Source, to Sarah Johnson, of Hope House Source of Shrewsbury...

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