PDM Rebrand and Strategic Brand Framework

Brand, Copywriting, Photography, Signage & Website

PDM produces natural, nutritional, fresh and functional food through innovation and a love for the land. The company is committed to sustainable farming, minimising environmental impact, promoting biodiversity and reducing waste.

The brief

The business was in need of a rebrand to help to effectively communicate who they are and what they stand for.

Source worked to create a strategic framework to define and position PDM to internal and external audiences. We defined a clear but concise strap-line, a mission, integrities, tone of voice, core brand messaging and an updated visual identity which included a striking logo refresh, typeface updates, colour palette, bespoke illustrations, image style, digital presentation templates and brand roll out across social and wall graphic & decor. To ensure everything was made easy for PDM moving forward we additionally created an all encompassing brand toolkit and presentation slides.

The detail

Since its inception in 1991, PDM has a long and successful history of bringing new ideas and exciting flavours to the market, through cutting edge insights and technology. Their passionate team of experts work with some of Britain’s leading retailers, foodservice companies and specialist outlets to deliver great service and delicious healthy produce, from field to fork.