Purition

Packaging & Social assets

Purition creates whole-food nutrition shakes and natural snacks, designed to be a convenient and healthy alternative to processed foods.

Made right here in Shropshire, their fresh and minimally processed products boast low food mileage and real ingredients, from British and European farms. As a fellow B Corp, their mission and values feel close to home. With ethical sourcing, minimal processing, and eco-friendly practices, they’re a client we truly feel proud to work with.

The brief

As long-term clients, Purition asked us to review several projects. These included updating packaging designs for their Keto Meal Bars, Instant Porridge, Plain Proteins, Multi Nutrient vitamins and Wholefood Shakes, bringing these in line with their new playbook. Projects varied from a full redesign to a refresh, ensuring they all stayed true to Purition’s brand values and identity.

The results

A suite of premium products that stay true to Purition’s brand values and brand identity, while expressing their sustainable food-first approach. Their updated packaging designs feel fresh, modern, and aligned with the evolving marketplace, ensuring functionality without compromising on visual appeal.

We have worked with Purition since 2015 and enjoy the spontaneous path required when a fresh set of eyes and approach are needed for campaigns. The ongoing partnership continues to thrive because of our shared commitment to authenticity, creativity, and high-quality results.

Working with Source Design has been an absolute pleasure. They’ve helped us reimagine our packaging following an update to our brand guidelines, and the results have been incredible! Jasmine, Paula and the whole team have been excellent – responsive, proactive, and always ready to listen to our ideas. It felt like we were working as one team, which made the process smoother and enjoyable.

We’re especially thrilled with how our Plain protein range and Keto bars turned out – they look fantastic on screen and even better in print, with so many compliments coming in already. It’s also a bonus to work with another Shrewsbury-based business that shares our values.

The team at Source Design are always helpful, full of ideas, and a joy to work with – we couldn’t recommend them more.

Antonella Lopresto – Brand & Social Media Manager, Purition Ltd.