Harper Adams
Student’s Union

Brand Identity, Marketing Material, Website

From the very beginning, our aim was to develop a modern theme that would resonate with the students of today, whilst respecting the well-established Harper Adams identity.

Recently named University of the Year for the second year running, Shropshire-based Harper Adams (located in Newport) is renowned for being dedicated to battling the planet’s future development and finding ways to manage the ever-growing demand on vital resources.

In order to reflect the university’s goal of “Tackling Tomorrow’s Challenges Today” Source branding agency were commissioned by the Students’ Union to carry out a full rebrand of HASU including logo, typeface, colour palette and the sub-brands for their various divisions.

With a tight timescale, the project needed to be completed in a timely manner, whilst also working alongside the university’s own rebrand. As well as the logo, colour palette, typeface and sub-brands, Source also developed designs for social posts, posters, stationery, uniforms, signage, wristbands and other branded material. Phase II sees a rework of the HASU website and exhibition material.