Cake Bag


Web, Brand, Photography

After two years organic growth Cake Bag, offering subscription based themed cake decorating kits, wished to proactively increase business through rebranding and redeveloping their website and streamlining processes.

Source created a fun, colourful, strong brand identity, adding personality and styling across photography, graphics, website and social platforms. A sub brand for Cake Bag ‘Kids’, a new growth area of the business, was also developed to further grow the market to the existing customer base. Strict brand guidelines were developed to maintain in-house continuity and maximise both the digital exposure of the brand, and offer a greater visual experience to online visitors. 

A large part of the project was developing a sophisticated and robust subscription model to enable customers flexibility in their choice of plan. This was created using WordPress and WooCommerce with bespoke programming and customisation where required.
  • Web
  • Brand
  • Photography