B.fresh

Advertising, Brand, E-commerce, Marketing assets, Packaging, PPC, SEO, Social assets & Website

B.fresh have the simple ambition of ‘getting more fruit and veg into more people’.

The challenge

We have been working with Shropshire based farmers PDM, who have been producing B.fresh cold pressed juice since its launch in 2014. B.fresh take an innovative, creative, agile approach, always looking to introduce original, healthy products into the market. The brand look and feel needed to reflect this and a consumer E-commerce website to facilitate sales online and build the brand and loyalty was required.

Our role

We have been working in partnership with B.fresh throughout the development of the business. We have played a key role in the creation of branding, packaging, photography, advertising, POS exhibition material and web presence, ensuring the vibrant tone of voice and energising brand personality always comes to the fore.

A key area of our support is on NPD, which has included a variety of juice and food product launches, for example smoothies, protein shakes, breakfast bicher and on-the-go shots.

We delivered

A range of consumer packaging and an eCommerce platform that was custom built to accommodate a bespoke subscription model ensuring maximum flexibility for customers and subscribers.

The website is designed to be user-friendly across all devices, allowing for easy access to product ranges, with an intuitive checkout procedure. Critically the site has the capability and capacity for future product expansion to match B.fresh’s growth ambitions.

The site’s bespoke software subscription system allows loyal and regular customers to repeat purchase, with their favourite juices and smoothies delivered chilled to their door.

We also supported B.fresh in the creation and rollout of a major Digital Marketing drive, designed to raise awareness of their E-commerce platform, and drive engagement with their products. This included the development of a range of vibrant and engaging ads, optimised for each platform, posted and promoted to a range of carefully defined audience segments.

products created across

ranges

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B.fresh

The challenge

Our role

We delivered

Want to see more?

Condition Gym

Straight & Narrow