West Mercia Energy provide energy services for the public sector. As part of their ongoing new business strategy, they briefed Source to design and print a new business brochure, specifically targeting the education sector. The brochure needed to highlight West Mercia Energy’s USPs and set them apart from their competition.
Utilising the WME brand, Source developed a unique style which highlighted key facts and figures, demonstrating WME’s major strengths over competitors and how much energy could be saved. Source worked closely with West Mercia Energy to organise and prioritise content, ensuring maximum impact, whether it landed on a potential customer's desk or whether it was used in a one-to-one sales pitch.
Along with the brochure, West Mercia Energy also commissioned us to source and produce branded giveaways, to keep the WME brand at the forefront of their customers' minds.
"We are really pleased with the outcome of our marketing brochure which has been designed from scratch by the team at Source. When we first made contact with Source, we had a very basic idea of what we wanted, but almost nothing in terms of content or ideas for designs. They helped tease out the key messages that we wanted to get across to our customers and then put them into a format that stands out and makes people take notice. This was done on a tight timescale as we required the materials for a national exhibition. I am pleased to say the literature went down really well at the event, as did the promotional materials which Source helped supply. Thanks for your help, we will certainly use you again!"
Gavin Owen, Business Development Manager - West Mercia Energy