It was all hands to the pump as Source created a refreshing new look for The Longden Brewing Company, in support of its expansion to export.

First step in the project was to create a name ‘The Shropshire Brewer’ that better reflected the company’s roots and heritage, followed by a distinct brand identity to launch the range of traditional hand crafted beers to market.

As part of the rebrand, Source developed labels for the new range of bottled beers and updated the brewery’s pump clips for their Sawn Off, Golden Arrow, Spire Dancer and Rope Slider ales. With each beer named after a Shropshire legend, the brand celebrates its characters and the rich heritage of the county.

The new identity consolidated the range of beers under one strong brand, achieving stand-out in what is a competitive market.