Porter House is a kitchen and bar with rooms located in the heart of Shrewsbury’s town centre offering American flavour, British behavior. Source recommended a rebrand in line with a re-fit. We developed an edgy, cool typeface and meat cleaver donating their 'Burgers and Steaks' menu and interior decor. Key elements of the existing brand were retained and reworked to suit the new brand identity.
The new website sits alongside the other DiTella venues - Darwin’s Townhouse and The Loopy Shrew - which integrate with Eviivo and allow room bookings direct through the site. Source’s easy-to-use content management system was integrated to allow quick and easy updates to the website post-launch – an important part of successful daily activity for any proactive venue to highlight latest events, updated menus and offers.
Because of the sister venues, Source felt it was important to house them all under one group and, subsequently, developed the DiTella Group brand. The websites utilise the same site structure, building on the DiTella brand; whilst each venue is given its own identity, there are links to the others encouraging customers to visit those bars and restaurants as well.