Odegon manufacture bespoke products which utilise specialist odour-absorbing fabric. This uses ultra-porous technology which is integrated within a range of clothing lines. When Source was asked to review their brand identity, web presence and marketing materials, we recognised a unique challenge; to impress upon prospective customers the cutting-edge science and technology involved in this unique product, whilst keeping the concept simple and understandable for customers and specifiers.

Relevant sector-based imagery, clear illustrations and vibrant colour were all key in achieving this. The creation of stylised illustrations and technical drawings worked in harmony with the science, keeping information clear and concise.

Consistent branding across Odegon’s digital, print and POS creates a strong, recognisable and memorable brand.