Revolutionising the classic tea bag for coffee lovers, London Coffee Bag provide rich, delicious coffee in a simple solution that’s ideal for use at home, or on the go. With such a versatile nature, these coffee bags can be purchased for both personal and business use, in gift boxes or in plain postal packaging with larger quantities available.
To firmly establish themselves within a highly competitive market, London Coffee Bag wanted a new look for their brand that would highlight their unique selling points whilst separating them from the more standard coffee production companies. Utilising the pre-established logo, we were commissioned to design a refreshing new look for the packaging for London Coffee Bag’s pouches. Taking an illustrative approach, the creative was based on the recognisable London skyline – together with key buildings – and adopts a red, white and navy theme, fulfilling the current standard and decaffeinated coffee bags.
Whilst customers can buy this delicious coffee in Selfridges, London Coffee Bag wanted to expand the business, reaching a larger audience and enabling people to purchase their product online. It was therefore agreed that a new website was needed to promote this. After the design process, we installed a simple shop facility within the website which met the client’s budget whilst simultaneously accommodating for all e-commerce requirements.