Authentic, handcrafted Indian Kadai Fire Bowls are the specialty of Shropshire-based Wilstone House & Garden. Designed in England and handmade in India, their versatility means the fire bowls can be used for a variety of purposes, such as outdoor cooking or as a simple centrepiece for groups to gather around and warm themselves during long summer evenings.

As a means to increase sales and reach a larger audience, Kadai commissioned Source to design and create an e-commerce website, enabling more people to purchase fire bowls online. A bespoke solution was required to ensure all needs were met. Our technical experts developed a bespoke e-commerce website that fully integrated into a sales ordering, processing and inventory management system called X4.

To accompany this, we developed a clean brand identity that plays on the fire bowl shape and strengthens the core product range. A strong visual approach – using lifestyle photography and a rich colour palette – established a modern brand proposition which sets Kadai as the market leader and home of the original fire bowl.

Regarding the online shop, little maintenance is required when it comes to management. Kadai can simply add or modify products or pricing. These changes are then rolled out to the website and orders come down via X4, subsequently updating important back-end elements, such as stock levels etc.