AGN International, a worldwide association of independent accounting firms, were looking for a complete refresh of their brand to express their future vision for the Association as edgy, personable and credible. Source delivered a forward-thinking brand to position AGN as a leading global corporation within their market.
The identity needed depth, character, authority and credibility to reflect the 5 global regions. Through colour research we developed a series of sub-brands to represent each region, with the main identity taking the form of a multi-coloured geometric globe, reflecting unity. Paired with edgy black and white photography, this delivers a modern, stand out, corporate image with a strong personality.