The Lowdown

Arabic Translation for Deraya Insurance Website

Our client Deraya, an insurance provider based in Egypt, returned to Source after the design and programming of their WordPress website for full Arabic translation.

The translation of any complete website is always a comprehensive process, to say the least. Every line of text required a counterpart for each foreign language - and not only the text content of a page, but those small informational lines of text that can be easy to absorb subconsciously (think button labels like ‘go back’ and ‘submit form’!)

Right-to-left translation

The translation process in the case of Deraya’s website was particularly complex, as not only does the Arabic language use a completely different alphabet of characters, but is also read right-to-left on screen.

This means that when viewed in Arabic mode, the website must right justify all content. Text must start on the right, buttons labelled with a proceed arrow must be flipped, and even content boxes with more importance must swap with those on the other side.

The full translation solution

The translation functionality was accomplished with the integration of the WPML translation plugin for WordPress, and the whole process was completed within a fortnight of receipt of the client’s translations.

If you are considering adding language translations to your website and would like advice on the best way of doing so, please contact us – we’ll be happy to help!

“Great Design!”

The phrase “great design” is something that gets thrown around a lot; both by our clients and in our office!

It’s often used to say we like something. As in, “Great design, I love it!” Other times we’re being more nebulous, and talk about great design as some sort of holy grail, almost unattainable for its mysterious meaning.

Making the mundane magical!

In truth, great design means all of this, and more. When Source undertakes to design anything, whether it’s beautiful packaging, an effective website, or a compelling brochure, design is that element that ensures the product meets the needs of the client.

Great design makes packaging stand out on a shelf!

Great design converts an otherwise standard website into an intelligent, rich experience, reaching more customers and making more sales!

Great design turns a normal brochure into a page turner!

But how do we do it…?

Like the famous Pirate’s Code, there are no rules - they’re more like guidelines. Every element of a design is carefully considered for its impact on the viewer. Size, shape, colour, weight, spacing, kerning, leading, margin… and that’s just the text! Throw images into the mix, be they photographic or illustrative, and the possibilities for presentation are endless.

One key tenant to delivering a message using design is clarity. This means more than keeping text and imagery on the subject; great design uses tricks and shortcuts to leverage the average viewer's perceptions and expectations, and creates a stronger impression without blending into the crowd.

Another timeless technique to creating memorability and impact in a design is contrast. Whilst this has the obvious meaning of ensuring text and imagery are easily distinguished and absorbed by the viewer, there is a secondary meaning. Contrast means making things stand out from others; giving your product or service the edge, whatever it takes.

Great design is real

Ultimately, great design, as with any beauty, lies in the eye of the beholder. There’s no one way to achieve any one design goal. But anyone will agree, beauty isn’t some myth; great design is real, and it’s important.

Follow the links on the imagery at the bottom of this article to see a few of our own great design examples from our portfolio.

B.Fresh

AGN

Joe Seager Acoustic

Merrythought

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Dragons, Harrods and Hamleys at Source...

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Tim Wakeley, proprietor at The Shropshire Brewer with Sally Tringham, Source managing director

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For a long time, building website was reserve of a cerebral minority. Until the last few years, front-end development (the art of building what a visitor sees when they visit a website, out of nothing but good old HTML and CSS) was tricky to say the least...

Online identity fraud and how to protect yourself

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Moving Pictures (or: how to viral)

If a picture’s worth a thousand words, think of the value of just a few seconds of video. Source have examined the phenomenon carefully, and we’re here to break down how video can work as a powerful tool for your marketing needs.

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