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The Lowdown

UX: User Experience

How many times have you visited a website which you’re certain offers what you’re looking for, but you’ve been infuriated by how the website works? Hard-to-find buttons, menus that don’t work properly, and information obscured by popups or rubbish layouts are common complaints.

the importance of usability online

There are now more ways to browse the Internet than ever - your desktop computer or laptop, a tablet, your smart phone, even some watches! It is imperative that your website, whatever your offering, is easy to use and browse for your visitors. This is what we mean when we talk about User Experience (UX).

Every decision made when designing your website is an opportunity for improvement! Will my main menu be easiest to find at the top of the page, or will users find it useful if it sticks to the top of the window? Does this paragraph of text need to be displayed straight away, or should it reveal itself when the user moves their mouse cursor over this image? Will my customers expect to be returned to the home page when they click my company logo?

browse our browsing tips

  • Your website’s job is to give people the information they’re looking for as quickly as possible, with a minimum of fuss. Strike a balance between offering routes to that information, and not overloading visitors with too many options!

  • Keep your page layouts tidy and consistent. That concept for a different-shaped-page-where-the-text-runs-in-a- spiral-from-the-inside-outwards may be on brand, but how likely is it that the average user will stop and spend a minute wrapping their head around it?

  • Don’t try to squeeze too much in. Like we mentioned about not overloading visitors with options, it is often counter-productive to feature too many products or services at once. After all, not everything can be the most important thing on the page! This is particularly important for mobile website layouts, where space is at an absolute premium.

  • Usability before user ability. Remember, no matter your industry, you’re catering to a wide range of computer literacy. Your website should offer speed and reliability to your more capable visitors, and gently guide those that know what they need but require help getting there.

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